Amazon Product Bundle Listings is Part 3 in a series of posts about Dominating Amazon Product Listings. This post will explain how the Amazon A9 Algorithm is changing and what that means for sellers. Additional posts covering pre-launch research, competitive analysis, keyword & listing optimization, copy-writing, audience targeting and more will follow.
Amazon Product Bundle Listings are an effective method to boost sales, create unique listings and add additional revenue. It also creates a great opportunity because it increases the average sale which increases revenue. Selling 3 individual products at $15 each costs more than selling a bundle of 3 at $45. due to fees.
Bundling increases the perceived value of the purchase because if you bundle the complimentary products together, you are saving the buyer time purchasing the other item as well. Listing Bundles also are an effective way to create unique offers on Amazon giving you your own listing, making buy box ownership easier.
Changing the list price often threatens your ownership of the buy box even on listings where you are the only seller. Amazon interprets large price fluctuations as an attempt to pad the price. You are better off setting the list price just a little high and setting a promo price that can be adjusted. Amazon provides the promo price box as a way to adjust pricing without sending them incorrect signals.
Bundling isn’t the same as selling multipacks. In other words, if you have 5 vanilla candles or 5 candles of different fragrances you don’t have a product bundle, what you have here is a multipack, both are excellent options. You need to understand the difference.
1. Mixed bundling - here, you offer products that can be sold both in a bundle or as a standalone items. Used well if you have a specific product line.
2. Cross industry bundling - you are offering products from more than one company, but these products still have to complement each other. This is a very effective strategy because it makes it much harder for other sellers to get on your listing and it is a great way to offer added value that the branded vendor cannot
3. New or lesser product bundling - you are offering a combination of newer or less successful products with other, more popular products, to boost sales It’s a great tactic to increase sales and also, if done properly, gets you the Buy Box.
One of the best reasons to bundle is to eliminate competition. Create your own unique listing using products from different manufacturers. Bundles are tricky to copy, and because of this, you have less competition.
You can re-use your own inventory, creating more product options, giving you a 10 to 1, offering opportunity over your competition & dominating your category. If you are a newbie, bundles are a great way to build equity and to see which items get sold the fastest.
Bundling leads to increased revenue and market-share! With a little planning, bundling is a great tool to establish your own listings as well as offer additional perceived product value that Branded Vendors cannot offer
Use your FBA products to boost your Amazon store’s search-ability so more customers find you & your offers. Bundles sent through FBA can be done 2 ways.
A. The simplest is to prepackage your bundle assign it a sku and asin and send it to FBA as an individual unit.
B. Leave the item as separate listings and offer the bundle as FBM. When the order comes in, you create a manual fulfillment order. Dont forget to go back in after the order ships and add the tracking number to both items. This incurs an additional manual fulfillment fee but works very well to test which bundles work best. This is also known as virtual bundling.
C. Or, you can just keep some stock out of FBA and fill the bundles yourself. This incurs the least amount of fees.
Increase brand recognition within your product categories with 2x, 4x, 10x the listings of bundled items. If you’re selling only a few products a day, you definitely should look at this strategy – especially if you have stale inventory.
If you’re selling hundreds of products, you’re sitting on a gold mine of untapped revenue potential!
Each column should identify the following.
Using bundles effectively can multiply your product offering without any extra outlay of money and supercharge your incoming revenue.
Where is a good place to get ideas for bundles? Check out the "Frequently Bought Together" feature below your product listing. This tells you what your customers have also purchased when they have bought your product.
What is the fastest way to create bundles without having to BUY MORE inventory? By re-using what you already have in FBA, without having to physically bundle products – saving you time, money, and risk (especially for products that expire)!
Success in E commerce and specifically Amazon depends on your ability to be unique through your products offered, added value, or your unique value proposition. Bundling is a huge step towards developing your own specific style, building on your brand awareness.
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Ecommerce Optimizer was created to help you master the marketplaces by making years of insight, experience and resources available. The forums and social sites are full of well-meaning but false information. We present no black hat tactics, only solid result producing methods that have worked very well for us. We will lead you to the information demonstrate and explain. Only you can apply it to your own listings and make it work!
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