About Ecommerce Optimizer – About US Category

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The driving purpose behind Ecommerce Optimizer is the desire to help businesses of all sizes succeed on the internet. E-commerce is still an expanding frontier of constantly changing variables. Companies of any size can openly compete in areas once reserved for businesses with the deepest of pockets. 

Ecommerce Optimizer is made up of a group of professionals considered subject experts, spread all around the world. Together they form the team behind creator and founder Joe Reichsfeld. Joe is an E-commerce consultant, mentor, and marketer with 40 years of solid business experience in many different areas both online and off-line. Together, they have applied their expertise to assist many businesses in dominating niches, expanding into multiple varied markets while becoming sector leaders.

Think outside of the box

His success in business before the internet combined with over 20 years of E-commerce and Internet marketing, gives him a unique perspective and at times unconventional approach. He focuses clients on mastering the fundamentals, mining the value hidden in data, monetizing under-utilized strengths and automation.

The detailed direction he contributes combined with his no-nonsense approach and ability to enable a business to become a disruptive driving force are highly sought after by business people from sole proprietors to CEO's of very well known brands. 

As a single parent, Joe had his hands full raising his sons but they made it to adulthood and Joe managed to survive.. Outside of work he donates time to teach others about technology and how to use it, efficiently accomplishing what they are seeking. He loves the outdoors, enjoys spending time with his sons, exploring Arizona's secrets and woodworking.

Joes' focus has remained the same. Take advantage of technology, data, and his experience assisting business growth and profitability to help others.

The close of 2018 brings a new direction for Joe and the Ecommerce Optimizer Team. The commitment to assisting business growth and sharing of knowledge continues to mature. Ecommerce Optimizer is going to change the current webinar model that sellers follow for learning, offering a better alternative. How many notes can you take in 3 days? How much do you clearly retain and apply?

Ecommerce Optimizer will offer learn at your own pace workshops, available to you all of the time, learning and reviewing at your own pace with a very low monthly membership. It will take the average sellers years to spends what they now spend on one seminar. Stay Tuned... our first set of Workshops will be a set of 50 workshops, each focusing on a different method of driving traffic to your site or listings.

About the author 


Joe Reichsfeld is an Ecommerce Consultant with experience going back before 2000. Specializing in listing optimization and marketplace expansion, Joe currently assists clients with over 3.5 million sku's.


The workshops below are for leveling up your game in each of the areas of interest presented.  Many include the full processes & systems used to allow a client to stand apart from their competitors and take control of their business.   These workshops are the equivalent  of what you find others offering for between $997. and 3k.  Access all of the workshops for as low as 39.95$ monthly after a 7 day free trial.  The Pinterest Traffic Domination Workshop is available for FREE to all users.  

Sellers interested in individualized coaching and receiving detailed game plans covering the best methods to increase sales in their specific niche and product categories will want to sign up for 1 On 1 Ecommerce Coaching which includes two - 1 On 1 Coaching sessions per month with Joe for only $299.95 a month.  Availability is limited and this price will be increasing soon so get in at this low price while you can.

14 lessons


The half-life of a tweet is 24 minutes, a Facebook post is 90 minutes, and a Pinterest pin is 3.5 months . Pinterest is the number 1 source of FREE Ecommerce traffic since 2018 and users spend over 35% more than any other Social Media referral. As an effective visual, planning, search engine, how will you use to benefit your business?

Content Marketing is a strategy centered on producing and circulating high-value, relevant, content to a specific audience. Follow the process we have used to create communities resulting in 7 and 8 figure sales using organic traffic from evergreen content.

5 lessons


A Buyer Persona is a semi-fictional representation of your ideal customer based on research and data about real people. Understanding your audience and their motivations is key to your success. Simplify your efforts when you understand your personas. Go through our workshop to nail this down quick!

7 lessons


Amazon states that 72% of shoppers search on Amazon before making a purchase. This creates a significant misunderstanding. Shoppers research their issues on Google, Social Media and Forums first to understand the problem and find solutions. Get in front of potential buyers long befote they get to Amazon with Google Ads.

8 lessons


Imagine creating a product, the effort, and expenses occurring only in the beginning. All future sales occurring with minimal effort, and zero inventory utilizing a Print on Demand format. Using KDP, Kindle Direct Publishing, to produce books and content can create ongoing passive income like this

3 lessons


Hashtags are a FREE, simple way to get your message and content in front of your audience and potential followers who are interested in your specific topics. They work extremely well for targeting influencers audiences, competitors, and borrowing the efforts of other creators to help distribute your message.

1 On 1 Ecommerce Coaching & Consulting

  • 24/7 access  - workshops, webinars & files
  • Return & resume where you left
  • Private Facebook Group
  • 1 on 1 coaching & consulting
  • 1 hour every other week
  • Extra staff in coaching is OK
  • Coaching value $1000. per mo.
  • Topics set from your goals
  • Extra Coaching @$300. per hr
  • 3rd party tool discounts
  • Private access to proprietary tools
  • Access member-only resources
  • Insider info & best practices
  • Learn the secrets behind over 7 million successful launches

"In today's world, the path to success seems harder than ever before. 


Don't let fake 'guru's', and service sellers dilute the truth. There is enough business for all.  

Your success relies on understanding your audience, the best methods to connect with them and how to accomplish this without giving up control of your future.  I teach business people just like yourself how to build and expand their business despite the chatter and perceived competition around them. "

Book a Free call with Joe to find out if coaching is right for you and to get started on taking control of your future! Availability is limited.  The ongoing cost of coaching at $299.95 a month will be increasing soon so book now while this is still available.

“Using Joe’s techniques, I was able to engage my target audience in a way like never before to create social proof for my product, gain reviews, and build traction in my niche. With Joe’s methods, I was truly able to add value to my product like no other seller in the market.”

Adam L. (Amazon 3rd Part Seller)

“Ecommerce Optimizer was a huge benefit to my business. Leveraging tested methods and fundamentals I was able to tune my existing marketing and add new forms to reach potential customers without wasting tons of money. My weekly sales baseline increase 3 fold over 6 months and I was able to keep my marketing budget the same. Solid business fundamental a must if you're looking to grow your business.”

Dave H. (Amazon 3rd Party Seller)

“We have seen substantial growth in our online sales while also expanding into markets and onto platforms we wouldn't have with ease and success.   Joes' insight has enabled us to avoid making costly mistakes while optimizing our existing listings and increasing sales on them as well.   His knowledge of how the marketplaces function saved us quite a bit, almost 100k a year in fees on Amazon alone.   This has been a very positive experience for us and we look forward to continue working together. ”

Chris D. (Amazon Vendor, Multi-Channel Worldwide Brand)