Amazon Product Bundle Listings is Part 3 in a series of posts about Dominating Amazon Product Listings. This post will explain how the Amazon A9 Algorithm is changing and what that means for sellers. Additional posts covering pre-launch research, competitive analysis, keyword & listing optimization, copy-writing, audience targeting and more will follow.
Amazon Product Bundle Listings are an effective method to boost sales, create unique listings and add additional revenue. It also creates a great opportunity because it increases the average sale which increases revenue. Selling 3 individual products at $15 each costs more than selling a bundle of 3 at $45. due to fees.
Bundling increases the perceived value of the purchase because if you bundle the complimentary products together, you are saving the buyer time purchasing the other item as well. Listing Bundles also are an effective way to create unique offers on Amazon giving you your own listing, making buy box ownership easier.
Changing the list price often threatens your ownership of the buy box even on listings where you are the only seller. Amazon interprets large price fluctuations as an attempt to pad the price. You are better off setting the list price just a little high and setting a promo price that can be adjusted. Amazon provides the promo price box as a way to adjust pricing without sending them incorrect signals.
Bundling isn’t the same as selling multipacks. In other words, if you have 5 vanilla candles or 5 candles of different fragrances you don’t have a product bundle, what you have here is a multipack, both are excellent options. You need to understand the difference.
One of the best reasons to bundle is to eliminate competition. Create your own unique listing using products from different manufacturers. Bundles are tricky to copy, and because of this, you have less competition.
You can re-use your own inventory, creating more product options, giving you a 10 to 1, offering opportunity over your competition & dominating your category. If you are a newbie, bundles are a great way to build equity and to see which items get sold the fastest.
Bundling leads to increased revenue and market-share! With a little planning, bundling is a great tool to establish your own listings as well as offer additional perceived product value that Branded Vendors cannot offer
Use your FBA products to boost your Amazon store’s search-ability so more customers find you & your offers. Bundles sent through FBA can be done 2 ways.
Increase brand recognition within your product categories with 2x, 4x, 10x the listings of bundled items. If you’re selling only a few products a day, you definitely should look at this strategy – especially if you have stale inventory.
If you’re selling hundreds of products, you’re sitting on a gold mine of untapped revenue potential!
Each column should identify the following.
Using bundles effectively can multiply your product offering without any extra outlay of money and supercharge your incoming revenue.
Where is a good place to get ideas for bundles? Check out the "Frequently Bought Together" feature below your product listing. This tells you what your customers have also purchased when they have bought your product.
What is the fastest way to create bundles without having to BUY MORE inventory? By re-using what you already have in FBA, without having to physically bundle products – saving you time, money, and risk (especially for products that expire)!
Success in E commerce and specifically Amazon depends on your ability to be unique through your products offered, added value, or your unique value proposition. Bundling is a huge step towards developing your own specific style, building on your brand awareness.
See Amazons Full Bundle Policy
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