Customer Experience: Changing Customer Behaviors – How A Marketplace Seller Can BenefitDid you know that 66% of consumers now rate customer experience over price when it comes to making a purchase decision? This trend has been growing for several years according to a 2019 report by marketing agency Merkle. Now, there are multiple new studies …
Dominate Amazon As A Brand, Not As An Amazon Seller
The ability to Dominate Amazon Product Sales is no longer as easy as it once was. That was a long time ago for most. However, it is still far easier than most instructors make it out to be.
For most E-tailers, Amazon is a huge part of their business. If you are in the US market, Amazon is not to be overlooked. We focus many articles on mastering the skills required to dominate the platform. There are methods and strategies on Amazon that are unique to the platform. Most were created by Amazon or service sellers and are designed to benefit them far more than the sellers. If you do not understand that, it is very easy to be swallowed by the platform and at the end of the day, make no money.
We cover many of these methods in our articles because if you are going to follow them, you mind as well do them right. We also focus on the many off-Amazon methods of marketing that can benefit you on Amazon more than the competitive methods. They can also build your off-Amazon business at the same time.
Starting on Amazon is not a bad thing. In fact it can be the financial capital needed to build your off-Amazon business. The sooner that you understand the big picture and how Amazon plus Amazon success fits into that picture, the faster you can prepare yourself for growth and the sooner that you can protect yourself from the leverage that Amazon has over Amazon-only sellers.
Amazon is an incredibly effective sales channel. However, the grief, aggravation and turmoil that Amazon themselves force every seller to endure is not necessary. Establishing yourself off of Amazon is the first step to removing Amazons ability and control that it exerts over your business.
Stick to the basics, but nail the key components. Sellers are getting smarter. Listings are either very good or worthless. it seems.
Success relies on your ability to communicate on the same level as your buyer. Speaking to them in a way that not only motivates them, but also triggering them to press the buy button. This is not accomplished by just throwing up a listing and telling yourself the product will sell itself. You need to do the right research, which starts with developing buyer personas, a solid business plan and understanding the buyer journey.
Fill out your listing back-end completely. Leave no relevant field empty. Figure out exactly who your target audience is. What are their motivations for the purchase in the first. Then speak to those motivations encouraging them to purchase before they even scroll past the buy button. At a bare minimum, your listing needs to do that every single time with no exceptions.
What are they trying to solve? If you expect to dominate Amazon you need to know these answers. Read every review on the top listings. Make a list of all of the pain points that you can solve with your product. The most prevalent of these would become bullet points with the rest in your description.
November 20, 2020
People often ask, what are you doing for clients to get more reviews. That statement makes zero sense. It is up to the buyer to leave a review and not something a seller has any direct control over.This article will assist you by providing insight on how to really get more reviews from real buyers …
November 9, 2020
Selling On Amazon Europe From USA – Is It Worth The Effort?Is it worth the effort to expand your business and sell on Amazon Europe in 2021?Thousands of US business people have made the decision to enter the Fulfillment by Amazon Program. Many have confined their business dealings to their country of origin, developing successful …
March 17, 2020
Amazon Product Classification – Get It Right Initially, Your Success May Depend On ItAmazon has been working on the re-alignment of the browse tree nodes, which affects Amazon Product Classification. Product classification affects ranking, which affects sales. They have been moving and re-aligning the classification of many categories and subcategories. This happens at least once …
January 25, 2020
Amazon Mobile Listing Optimization – Is this a priority for you?Amazon Mobile Optimization for Product Listings should be the standard by which you base the creation of your listings.An optimized listing does not happen by default. If you don’t know this yet, then you will hear it in this article first. Whether you like it or …
January 23, 2020
Get A Sales & Conversion Boost by Creating Amazon Product Bundle ListingsAmazon Product Bundle Listings are an effective method to boost sales, create unique listings and add additional revenue. It also creates a great opportunity because it increases the average sale which increases revenue. Selling 3 individual products at $15 each costs more than selling a …