Customer Experience: Changing Customer Behaviors – How A Marketplace Seller Can Benefit Did you know that 66% of consumers now rate customer experience over price when it comes to making a purchase decision? This trend has been growing for several years according to a 2019 report by marketing agency Merkle. Now, there are multiple new studies …
Dominate Amazon As A Brand, Not As An Amazon Seller
The ability to Dominate Amazon Product Sales is a skill that isn't as easy as it once was. For most E-tailers, Amazon is a huge part of their business. If you are in the US market, Amazon is not to be overlooked. In fact it can be the financial capital needed to build your off-Amazon business.
We cover many methods that are unique to Amazon as well as off-Amazon methods that can benefit you on Amazon by driving additional converting traffic. The sooner that you understand the big picture and how Amazon fits into that picture, the faster you can prepare to scale and diversify.
We teach methods that introduce your brand and product to potential buyers before they get to Amazon to make the purchase. This builds trust and lowers your cost of acquisition. When buyers perform a branded search on Amazon, they are much less likely to choose a competitor.
This starts with understanding your buyer personas, and the path they take prior to Amazon, known as the buyer's journey, and developing a solid business plan to introduce buyers to the brand.
Interacting with your potential buyers builds awareness and trust, this benefits you regardless of where you are selling, increases conversions and makes closing the sale much easier.
What are you trying to accomplish? Are you trying to scale and dominate your Amazon product sales? Are you trying to launch your first or new products? Or all of the above? We've been selling or helping sellers on Amazon for the last 20 years. Let us help you.
November 20, 2020
People often ask, what are you doing for clients to get more reviews. That statement makes zero sense. It is up to the buyer to leave a review and not something a seller has any direct control over. This article will assist you by providing insight on how to really get more reviews from real …
November 9, 2020
Selling On Amazon Europe From USA – Is It Worth The Effort? Is it worth the effort to expand your business and sell on Amazon Europe in 2022? Thousands of US business people have made the decision to enter the Fulfillment by Amazon Program. Many have confined their business dealings to their country of origin, developing successful …
March 17, 2020
Amazon Product Classification – Get It Right Initially, Your Success May Depend On It Amazon is constantly re-aligning the browse tree nodes, which affects Amazon Product Classification. Product classification affects ranking, which affects sales. They have been moving and re-aligning the classification of many categories and subcategories. This happens at least once or twice a year …
January 25, 2020
Amazon Mobile Listing Optimization – Is this a priority for you? Amazon Mobile Optimization for Product Listings should be the standard by which you base the creation of your listings. An optimized listing does not happen by default. If you don’t know this yet, then you will hear it in this article first. Whether you like it or …
January 23, 2020
Get A Sales & Conversion Boost by Creating Amazon Product Bundle ListingsAmazon Product Bundle Listings are an effective method to boost sales, create unique listings and add additional revenue. It also creates a great opportunity because it increases the average sale which increases revenue. Selling 3 individual products at $15 each costs more than selling a …
January 3, 2020
DEFEND & Save Your Amazon Account As a seller, the ability to Save Your Amazon Account selling status is a skill no one wants or expects to ever utilize. Inevitably, at some point most sellers receive some sort of major violation email from Amazon, justified or not. To make matters worse, the majority of the …
January 2, 2020
How Do You Rank At The Top Of Page One On Amazon in 2022? Rank On Page One Of Amazon in 2022 Amazon is undergoing a cultural shift in how it interprets signals which increase ranking on the Amazon search results. Are your products ranked or gaining in rank as you would like?Contrary to popular belief, the …
December 10, 2019
Best 3PL Logistics and Fulfillment Company Resource List Updated Q1 2022 – 3PL Companies, FBA Prep & Ship Companies along with Fulfillment Companies seem to be popping up out of the grass lately. Since COVID started, the influx of new online buyers has created a huge demand for additional shipping services. Amazon’s restrictive storage policies only exacerbated …
December 5, 2019
Amazon Launch List 2022 Launching a successful product on Amazon is a process plain and simple. Research, evaluation, discovery, strategic planning, testing, optimizing and adjusting to provide the foundation and the answers necessary to launch successfully.A successful launch entails much more than Amazon itself and varies by product and category. A thorough launch takes about two …
December 2, 2019
Amazon Product Launch The Amazon Product Launch Sequence is one that can be done a variety of different ways. There is no 1 best way. The method in this article may not be popular at the moment but it keeps our margins where they belong and charges up the listing right out of the gate. As consultants, …
October 29, 2018