Pinterest Helping Ecommerce With Idea Ads And Other ToolsLast week, Pinterest announced the release of Idea Ads and the Paid Partnership Tool. These new tools add to Pinterest’s 2022 minor changes that focus on creators, brands, and e-commerce. These changes now make Pinterest much more appealing for e-commerce sellers than they have been. Traditionally, Pinterest has been …
Driving Traffic: Articles, Tips & Strategies
Driving Traffic and the ability to create your own demand are traits every Ecommerce business needs to survive. You must learn and master locating or building your own communities to develop your audience and appeal to them.
Driving Traffic to a website or product offer is one of the most misunderstood principles of Ecommerce success in my opinion. Anyone can drive traffic. Traffic that converts is a different story. Throwing everything at the wall to see what sticks is expensive but for the uninformed, often it is the best place to start.
Sustainable success will never occur with one solid source of traffic because it can stop overnight out of no fault of your own. Sustainable success is the result of multiple sources of converting traffic. This section of the articles and strategies are devoted to the numerous different methods of driving traffic. It is your job to find out where your audience congregates the most on the net.
Marketplaces are effective but due to competition, rarely are the best places to target your audience en masse. If you could find 25% of that same total audience except face little competition, how would that change your conversion rates? The rise of marketplaces and Amazon have led to a generation of sellers that are not taught how to do these basic principals of business that have been in play for centuries. This has led to a whole set of tactics to build sales that are really designed to benefit the marketplace more than the seller.
Giveaways and rebates are strategies that have their time and place. Always, every time and forever should not be a feature of those strategies and are unsustainable in the long-term. If you are here looking for the quick fix of giving away so many units to rank, you have come to the wrong place. It is not that those strategies are wrong, but as your only strategy, they are wasting your bottom line and future potential.
When that method disappears due to abuse or over-use, they have nothing to fall back on and desperately seek the next new trick due to their failure to create a customer base. Meanwhile, our methods stay strong, solid and build a sustainable future. Whether you realize this or not, the lifetime value of a list member is 10 times the amount of the initial purchase. We have people on our mailing list that first purchased from us in 1999, 20+ years ago.
When you drive your own traffic, whether to your site or a marketplace like Amazon, you must make them a part of your community before they get into the Amazon funnel. It is actually very simple and drops your acquisition costs into the bucket.
Check back often as we add many resources and ways to drive traffic. there is no one size fits all, that is extremely dangerous. You must develop many traffic streams to solidify your business and protect your investment.
January 8, 2022
Influencer Marketing Strategy 2022- Our Best Tips and Ideas Suppose you came here for help, looking for Influencer Marketing Strategy, tips, and ideas on maximizing the potential of your collaboration with social media influencers. In that case, you are in the right place. Successful Influencer marketing is a partnership between the brand and influencer. Influencer Marketing is when …
November 27, 2021
Your Influencer Marketing Guide For Launching Products and Brand GrowthWhat is Influencer Marketing? Influencer marketing is when a brand collaborates with a social media figure who uses the influence and trust from their audience to promote the brands’ products through endorsements or recommendationsFor potential customers, social media influencers carry a bit of authority and are a …
October 30, 2020
Pinterest Marketing Tips & Best Practice For Business For 2022The Pinterest For Business Marketing Tips in this Best Practice Guide are intended to help you make the most of Pinterest. Whether you are on Pinterest or not, understand this, Pinterest is continually growing and still the #1 driver of referral traffic for Ecommerce! Pinterest …
March 4, 2020
Take Control OF Your marketing with advanced search operatorsAdvanced Search Operators, also known as Google Search Operands, Google Dorks, Google Exploits or any one of the multiple names they are called can be very useful for marketing. Using them ethically can give you a competitive edge, providing SEO benefits, SEM opportunities, and Ecommerce optimization data.It allows you to build a …
March 3, 2020
The Big List of Sites for Traffic and SEO from Video & Content in 2022Video Submission Sites are a great way to get additional eyes on your product, service or content. They are also great for generating additional traffic to your sites while building additional backlinks as well. The go to sharing site is, of course, …
February 10, 2018
Paid traffic – Our alternatives to the traditional sources that also can help you reach your goals.Paid Traffic Sources, in 2020, are alive and well. Consider this guide your definitive resource for paid traffic sourcing in 2020. Multiple types of paid traffic sources are listed and separated by type. This is another post in our …
September 28, 2017
Use Google’s Owned Properties To Drive TrafficThe rank of your products on Amazon could make or break your business. Drive your own traffic from Google and Google properties and you will see a steady stream of reliable traffic. Of the two biggest search engines in the world, why not leverage one to drive traffic to …
