February 17, 2021

Customer Experience: Changing Customer Behaviors – How A Marketplace Seller Can BenefitDid you know that 66% of consumers now rate customer experience over price when it comes to making a purchase decision?   This trend has been growing for several years according to a 2019 report by marketing agency Merkle.    Now, there are multiple new studies

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December 15, 2020

Check out all of the different podcast appearances featuring most of the podcasts and interviews that I can remember from the last couple of years.  I know I’m missing a few and will add them as I come to them.  I had a long run with Danny McMillan in 2020 as you can see below.

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March 4, 2020

Take Control OF Your marketing with advanced search operatorsAdvanced Search Operators, also known as Google Search Operands, Google Dorks, Google Exploits or any one of the multiple names they are called can be very useful for marketing.  Using them ethically  can give you a competitive edge, providing SEO benefits, SEM opportunities, and Ecommerce optimization data.It allows you to build a

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March 3, 2020

The Big List of Sites for Traffic and SEO from Video & Content in 2021Video Submission Sites are a great way to get additional eyes on your product, service or content. They are also great for generating additional traffic to your sites while building additional backlinks as well. The go to sharing site is, of

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January 24, 2020

Take responsibility For Your Ecommerce SuccessHow To Succeed In Ecommerce was written to help guide you to see the bigger picture. There is so much more than the one horse & pony show depicted by webinar sellers and amazon.   The post below is an excerpt from a response I posted today in a closed Facebook

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April 7, 2019

Having a list in your marketing arsenal will instantly maximize your outreach. It will make it easier to make money with less work involved.

Whether you are building your list with opt-in pages or a chat bot, certain principles apply and the mistakes between them can be common.

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March 15, 2019

Optimize The Customer Journey Map & Build A Sustainable FutureOver the last year or so, we have focused on the customer journey map as an optimization point to impact the decision making process and increase Amazon sales. Huh? Yes, I heard you pause and think what is he talking about!I will explain, but first some

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February 24, 2018

What is A Unique Selling Proposition (USP)?A Unique Selling Proposition is a phenomenon where a brand differentiates their products from the competitors by pointing out uniqueness. The brand wants to be recognized as “one of a kind” in their niche. This can also change the perception of the public and convince them to switch to

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March 19, 2017

4th QTR Ecommerce Sales PreparednessTake a moment, if you will, and picture in your mind where you want to be with your business going into the holiday season. You may be thinking to yourself that the 4th quarter is long ways away. With the end of the 1st quarter upon us, the holiday season is

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