Influencer Marketing For Launching Products and Building Sales In 2021For potential customers, social media influencers carry a bit of authority and are a trusted source of information. They learn which products work the best, which are cool, and which products they should invest in and purchase. Recent metrics, studies, and trends show that people are turning …
Learn The Marketing Skills And Strategies Needed For Your Business To Survive And Thrive
Ecommerce Marketing is the use of promotional strategies to build your brand, drive the right traffic to your product offers, effectively convert that traffic into paying customers, and build a post-purchase relationship with those customers establishing loyalty and to aid in repeating the process over and over.
The success of your marketing efforts determine the sustainability of your business and long term success. There are many different methods to achieve these goals.... The articles are focused on what works the best now and how you can effectively apply those methods.
The specifics of application and the results are different from client to client. There is no one sized fits all solution. The goal of any marketing is to be the most effective without the huge expense.
Become A Marketer That Sells With Our Marketing Articles and Strategies
You are not a seller, you are a marketer that sells products. A seller is a derogatory term, in my opinion, because it has come to represent someone that is often a pawn of Amazon's to an extent. The only thing you own as an Amazon-only seller is the value of your inventory, your trademark and brand. Without Amazon, if you have no established customer base, the value isn't much more than the value of your inventory. Add a buyers email list, repeat buyers, resellers or affiliates, possibly retail contracts, now the business has value. A marketer builds assets that sell products and build value back into the entity.
As a new seller, this may seem overwhelming, considering all of the moving parts. The reality for a new seller is often very different because you are in a mad dash to get revenue flowing. New sellers often focus on product selection and many times make fatal mistakes because they cannot remove their personal preferences from their decision making. They haven't even considered who their personas might be, how their product choice might or might not solve demand, etc...
Everyone wants success fast. A little extra time and effort up front can speed up the process. Developing a deep understanding of your ideal buyer, Buyer Personas, the path taken from awareness to purchase, Buyer Journey, the reason why someone should purchase from you instead of others, your Unique Selling Proposition, and bringing them together into a marketing plan and Business Plan are steps that most sellers skip. They are invaluable to your future and would increase the success rate for new sellers tenfold. I cannot emphasize enough the importance of having these vital pieces in place. If you skipped them already, doing them now will only strengthen your business. There is no substitute for a great plan.
In all of the years that I've been in ecommerce, 21+ years, Influencer Marketing, leveraging the trust and authority of others to communicate with their following has provided the lowest hanging fruit in terms of marketing. Their recommendation to their followers is an implied trust suggestion that is always well received. The warm traffic that it drives to your listings is usually very high quality and motivated to buy. Follow some of the strategies like this and the others outlined on this site will build your business, grow your brand and lower your cost of acquisition.
February 17, 2021
Customer Experience: Changing Customer Behaviors – How A Marketplace Seller Can BenefitDid you know that 66% of consumers now rate customer experience over price when it comes to making a purchase decision? This trend has been growing for several years according to a 2019 report by marketing agency Merkle. Now, there are multiple new studies …
December 15, 2020
Check out all of the different podcast appearances featuring most of the podcasts and interviews that I can remember from the last couple of years. I know I’m missing a few and will add them as I come to them. I had a long run with Danny McMillan in 2020 as you can see below. …
March 4, 2020
Take Control OF Your marketing with advanced search operatorsAdvanced Search Operators, also known as Google Search Operands, Google Dorks, Google Exploits or any one of the multiple names they are called can be very useful for marketing. Using them ethically can give you a competitive edge, providing SEO benefits, SEM opportunities, and Ecommerce optimization data.It allows you to build a …
March 3, 2020
The Big List of Sites for Traffic and SEO from Video & Content in 2021Video Submission Sites are a great way to get additional eyes on your product, service or content. They are also great for generating additional traffic to your sites while building additional backlinks as well. The go to sharing site is, of …
January 24, 2020
Take responsibility For Your Ecommerce SuccessHow To Succeed In Ecommerce was written to help guide you to see the bigger picture. There is so much more than the one horse & pony show depicted by webinar sellers and amazon. The post below is an excerpt from a response I posted today in a closed Facebook …
April 7, 2019
Having a list in your marketing arsenal will instantly maximize your outreach. It will make it easier to make money with less work involved.
Whether you are building your list with opt-in pages or a chat bot, certain principles apply and the mistakes between them can be common.
...March 27, 2019
A Business Plan, completing a Buyer Persona, doing extensive Product and Competitive research is more important now than ever before.
Do you feel like you are in a very competitive niche or that the playing field is a little over-saturated?
...March 15, 2019
Optimize The Customer Journey Map & Build A Sustainable FutureOver the last year or so, we have focused on the customer journey map as an optimization point to impact the decision making process and increase Amazon sales. Huh? Yes, I heard you pause and think what is he talking about!I will explain, but first some …
February 24, 2018
What is A Unique Selling Proposition (USP)?A Unique Selling Proposition is a phenomenon where a brand differentiates their products from the competitors by pointing out uniqueness. The brand wants to be recognized as “one of a kind” in their niche. This can also change the perception of the public and convince them to switch to …
March 19, 2017
4th QTR Ecommerce Sales PreparednessTake a moment, if you will, and picture in your mind where you want to be with your business going into the holiday season. You may be thinking to yourself that the 4th quarter is long ways away. With the end of the 1st quarter upon us, the holiday season is …
