June 12, 2022

TikTok marketing seems to be all the rage right now. Is it as good as they say, and is it right for your business? Keep reading to find out. How are the ad platforms treating you? Most of them follow the same pattern. They are pretty good for a while, and then the platform gets a little

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May 3, 2022

What Is A Brand Advocate?A brand advocate is a loyal customer who advocates for your company through content creation and recommendations to friends, family, and others on the different online platforms and in person. Their positive words help build your brand’s reputation, promote your business, and create new buyers.Many new sellers consider branding and successful

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March 9, 2022

How To Use Social Listening To Boost Brand Awareness Reach And Sales?   What Is Social Listening?   Social listening is the process of monitoring conversations happening on the Internet and social media platforms for mentions of your brand, competitors, emerging trends and any variety of keyword phrases that you choose to target.  You use these conversations

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March 5, 2022

What Are The Best Influencer Marketing Tools And Platforms For 2022  Many sites and SAAS systems like to refer to themselves as the best social influencer marketing tools or platform. Today, we are going to provided you with a list of many different influencer tool options.  These are influencer marketing tools that we use and recommend.

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February 16, 2022

Find Influencers, Brand Ambassadors And Brand Advocates To Build Viral Content For Your Brand  How do I find influencers for my brand?  How can I effectively find and utilize influencers, advocates and brand ambassadors to build my brand?   I hear these questions and others every single day, numerous times.   My answer is always you can start by

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January 8, 2022

Influencer Marketing Strategy 2022- Our Best Tips and Ideas   Suppose you came here for help, looking for Influencer Marketing Strategy, tips, and ideas on maximizing the potential of your collaboration with social media influencers. In that case, you are in the right place. Successful Influencer marketing is a partnership between the brand and influencer.   Influencer Marketing is when

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November 27, 2021

Your Influencer Marketing Guide For Launching Products and Brand GrowthWhat is Influencer Marketing?  Influencer marketing is when a brand collaborates with a social media figure who uses the influence and trust from their audience to promote the brands’ products through endorsements or recommendationsFor potential customers, social media influencers carry a bit of authority and are a

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February 17, 2021

Customer Experience: Changing Customer Behaviors – How A Marketplace Seller Can Benefit  Did you know that 66% of consumers now rate customer experience over price when it comes to making a purchase decision?   This trend has been growing for several years according to a 2019 report by marketing agency Merkle.    Now, there are multiple new studies

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December 15, 2020

Check out all of the different podcast appearances featuring most of the podcasts and interviews that I can remember from the last couple of years.  I know I’m missing a few and will add them as I come to them.  I had a long run with Danny McMillan in 2020 as you can see below.

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March 4, 2020

Take Control OF Your marketing with advanced search operatorsAdvanced Search Operators, also known as Google Search Operands, Google Dorks, Google Exploits or any one of the multiple names they are called can be very useful for marketing.  Using them ethically  can give you a competitive edge, providing SEO benefits, SEM opportunities, and Ecommerce optimization data.It allows you to build a

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March 3, 2020

The Big List of Sites for Traffic and SEO from Video & Content in 2022Video Submission Sites are a great way to get additional eyes on your product, service or content. They are also great for generating additional traffic to your sites while building additional backlinks as well. The go to sharing site is, of course,

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January 24, 2020

Take Responsibility For Your Ecommerce SuccessHow To Succeed In Ecommerce was written to help guide you to see the bigger picture. There is so much more than the one horse & pony show depicted by webinar sellers and amazon.   The post below is an excerpt from a response I posted today in a closed Facebook

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April 7, 2019

Having a list in your marketing arsenal will instantly maximize your outreach. It will make it easier to make money with less work involved.

Whether you are building your list with opt-in pages or a chat bot, certain principles apply and the mistakes between them can be common.

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March 27, 2019

A Business Plan, completing a Buyer Persona, doing extensive Product and Competitive research is more important now than ever before.

Do you feel like you are in a very competitive niche or that the playing field is a little over-saturated?

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March 15, 2019

Optimize The Customer Journey Map & Build A Sustainable FutureOver the last several years, we have focused on the customer journey map as an optimization point to impact the decision making process and increase Amazon sales. Huh? Yes, I heard you pause and think what is he talking about!I will explain, but first some facts

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