Lesson 1 Section 1
Publishing books has come a long way over the last couple of decades. Long gone are the days of working with printing presses and publishing houses with no chance to get noticed. Now we have Amazon's Kindle Publishing and Ingramspark, which provide many different opportunities for just about anyone to become an author.
Amazon now allows you to be able to create and sell all types of books and publishable materials. Many people have done very well in publishing all kinds of stories and books on the platform. There are many ways to make money.
One popular method is through creating and selling low or no content books. These books do very very well on Amazon. They are easy to produce because it takes so little time to develop empty books.
A potential author doesn't need to worry about their grammar skills because this category of books requires minimal, if any, writing.
Creating a Book
Journals, diaries, and notebooks are a replenishable style of the book. Many times the user will want a new one when they finish the one they're using.
Sometimes these books are going to become keepsakes and are held onto for years and years.
It may seem like something of little importance to you at first, but, think about it, the reality is these types of books can be kept for a lifetime.These types of books are very personal to people.
Their personality and personal preferences will affect their choice of what to buy. People are loyal to what they believe in and love. As the creator, the better you are at niching down to a particular area, the higher the opportunity to sell and do very well.
Do you buy journals, planners, or notebooks, or have you purchased any for a child in your family? If so, you probably sought a particular style or theme based on what you know as their preference. People buy based on emotion, so when they're buying for themselves, they tend to choose something they feel strongly about, a favorite theme or sports team or character.
The strategy we will use to create a stable passive income will be to create a base book template. A basic design and layout that we can copy and use to target different niches. Many versions of one book, each aimed at a different category and niche.
We will create multiple copies of the same book, with the only difference being the theme, title, and cover.
Rather than struggle writing and creating many unique books, this method uses the same book repeatedly. People wonder how you make money with books.
Writing one book that sells five copies a day is not much money. Your royalty is $5 each that is 25$ per day or $600 per month.
If we take that one notebook and republish it nine times, each time targeting a different group, that is a lot more book sales. If each one sells five copies a day, that is 50 books a day totaling $250 a day, $7500. a month. How is that for something that cost you only once to create, yet produces income for you regularly?
This method is suitable for more than just low content books. It can also be used with puzzle books, activity books, coloring books, and many other books. This workshop will walk you through self-publishing your low content books on Amazon KDP.
It will also cover other benefits and business models that I've uncovered that can be used as leverage to help you and your business in many different ways.
One thing about creating these workshops is the amount of additional research and study that I put into doing. These are all subjects where I am quite knowledgeable. However, as part of my due diligence before creating the workshop, I get all suited up and go submarining even further into it to provide you with the latest, most in-depth info and strategies to maximize the results.
This workshop is no different. While it focuses on low content book creation and the passive income that it can create, I will also spend plenty of time on the many different ways that you can use book publishing.
Specifically on Amazon as a low to no cost marketing method that you can leverage to build authority and further your product sales for your actual products.
This workshop will focus on print on demand books, but I would be doing you an injustice if I did not weave into the narrative of how creating digital Kindle assets as well will amplify your success. Print on demand offers you an excellent chance for passive income.
I've also come to realize the value of selling your book as a product. Meaning, creating author copies
and sending them into FBA or bundling with existing products is an additional income stream altogether and an excellent method to set yourself even further apart from the competition.
Furthermore, think about those pdf lead magnets that we create at times for potential clients.
Does it not make sense also to consider publishing them on Amazon and offering for free or 99 cents as a way of driving additional traffic?
The value gained from this workshop should aid you in multiple ways both in your regular business and your pursuit of book sales.
I don't think that anyone will argue that Amazon has changed the world as we know it, starting in the '90s with the book and music industries. The term longtail keyword refers to the effect on sales that a writer had noticed from a phenomenon created by Amazon book sales. Previously a book would be published and have its run and fall into the abyss of old books.
Amazon came along and introduced a feature that recommended books based on what others who had read the same book also liked. All of a sudden, books long out of print were back on the charts. The Amazon algorithm is its' secret weapon.
When you walk into a brick and mortar bookstore, you walk into sales displays of books that the bookstore is trying the hardest to sell. It may have nothing to do with what books the manager thinks you should read or your personal preferences. These endcap displays are not about social proof; they are often purchased by publishers to focus on their books at that moment in an industry practice known as 'co-op".
Amazon Changed Everything
Amazon shook all of that up. This is even different from the product pages themselves. In the Amazon bookstore, the majority of high visibility spots are not bought and sold. Instead, these spots are open to anyone enabling any author to possibly have a best seller based on landing in one of those spots.
This seriously shook up the publishing industry and pissed off a lot of prominent name authors.
The bottom line is the Amazon Kindle Book store is a giant recommendation engine filled with features like best sellers, best quick reads, trending books, also bought, and more. Understanding what triggers placement is key to book sales.
Every time a user opens the book section in their browser, Amazon rearranges the entire bookstore based on their history and preferences to present them with items they are likely to buy. Amazon does not have the clarity to get this right with products just due to the nature of purchasing by customers. We will cover this more in-depth further on in the workshop.
This advantage that Amazon possesses presents situations in which you can leverage not only to sell more books but also to build your product business. First, though, we will start with the basics and cover the main topic of this workshop, which is low content book publishing.
There are five main functions to creating low content books. We will get into additional details later in the workshop.
Step 1 - Create The Low Content Books
These are easy to create books such as journals, planners, checklists, or anything else where the interior of the book is designed for the user to write or draw in. We'll provide you with formatted templates you can use and show you how to easily create the interior pages as well as covers and supporting pages.
A simple Internet search can reveal a long list of sites that sell templates also.
Step 2 - Publish To Niche Targeted Markets
The category for activity book is exceptionally saturated with thousands of products. The subcategory of activity books for hyperactive kids, for example, may be very lucrative with a lot less competition.
People that drill down into subcategories like that are passionate and interested to begin with. Many times die-hard followers of the different hobbies and passions will buy anything that is designed around it.
Step 3 - Test, Test, Test
The key is to find what works, where your style of book choice is received the best among the niches that you choose. We will create a base template and then copy it targeting a different niche each time. Once we know which niches perform the best for you, you start various strategic marketing initiatives to scale.
Step 4 - Brand Building & Mailing Lists
Part of your growth will be the establishment of and building of your brand. It is not that hard but takes some effort. Once we know where to scale, we focus on the brand building in those niches starting with consistent theming.
A large part of brand building is also list building in the hottest niches. As you release new books in a niche, you can send out emails to your list and announce it. Many times, this will double, triple, or even more for your sales.
Step 5 - Build A Reproducible System
Keep track of what works best on a document as you move forward. Build a system around it and automate what you can. Even going as far as having a VA do all the work. That is a very simple, low overhead, easy to manage business.
The beauty of low content books is that they will never be outdated. This is one of the few markets where creating content that is evergreen requires little to no updating. That is not the case in most categories that require you to update revise and reissue your books.
Print on demand is as fresh as it gets. You can upload your material and have a book finished within a minimal amount of time. Anyone in the world can order your book within a couple of hours. Amazon handles all printing and splits the profit with you in your favor.
I'm a massive fan of digital and paperless books, but it is very satisfying to hold your new book. Pretty soon, you'll be holding your book. We will show you how to easily purchase copies and author copies of your book at author prices.
Low content books take print on demand to a new level. They can include:
The best part of low content books is that low content publishing does not require a considerable investment. No publishing skill is necessary, nor are extensive writing skills. You can get into it with very little capital. Best of all, you can outsource all of it.
This can be passive income at its' best. You can get started in minutes and be done within hours if you set your mind to it. As you start, keep notes so you can develop a process, a system designed to manage your time efficiently and the means to wash, rinse, and repeat, repeatedly.
The money in low content publishing comes via producing a template and then making multiple copies of it, targeting different groups. This workshop walks you through our process.
We have documented much of the process to help you shorten your learning curve. We've tried many methods and programs and are providing you with what we think works best.
When sourcing new business or writing for the first-time, people tell you to follow what you're passionate about. It makes it easier for you to produce content and survive the tough times without losing interest.
Ask yourself what your intentions are here as you should with any business. Are you trying to build a business, a book legacy that follows a specific character, or trying to make money? If you are just trying to make money with passive income, it is better to take your passions and opinions out of it.
In e-Commerce, we call this selling to market; in publishing, it's called writing to market or publishing to market. That doesn't mean that something you're interested in isn't a great match, it's just easier to get through things sometimes without the emotional, opinionated connection.
We will need to start thinking about a niche, a target for your first book set to be focused on. However, the first thing we will do is create our book from templates.
Once the base book is put together, then we will do the research and create a list of decent volume, low competition niches. I emphasize that you must qualify the niches you are targeting, and you must qualify your keywords. By qualifying, I mean, you need to show that need exists and that it is significant enough to support your efforts.
It is a waste of time creating books or products in markets without demand or markets filled with people not interested in what you have to offer. We will show you how to ensure that enough need exists to make it worth the time.
Planners and journals are adequate and apply to almost any niche. What niche can you think of that wouldn't benefit from a planner, scheduler, or journal? Forget the usual niches for the moment like fitness and weight loss, consider all the other niches where planners and journals would fit like baseball, Boy Scouts, gardening, stargazing, even home decor.
There are countless subjects filled with followers who will buy anything that features images or illustrations or are themed around the topics and things they love and are passionate about.
I'm sure you're wondering how you are going to come up with an idea for targeting a niche. Rest assured, it's not like pulling a rabbit out of the hat, nor is it simple. However, we will show you how to do it manually and point you towards software that can do some research.
Like any system, it is best for you to learn it manually first, so you understand exactly why systems flow the way they do. Keep in mind that you are not inventing a new type of wheel. Others have already gone where you will go. There are excellent examples at your fingertips, providing you with all the information you need to succeed.
There are three criteria that you need to look at when you are validating a book idea.
The criteria that we use to validate is:
Step 1 - What Is Selling Well?
We will be looking for subcategories and at books that are selling well. We firmly believe that to be the best, you need to beat the best. Understanding what makes your top competitors successful will be vital in getting out in front of them.
Step 2 - Where Is It Selling?
Your research must take you back to Kindle book categories. In the book area, people use categories to search much more so than they do in the product area. Yet many authors can't get their categories straight.
Understand that Amazon does not make its' full list of categories available for you to choose from when you list your book, leading many to miscategorize their book and costing them sales. We will help you learn how to pick the best categories for your ideas and get your book in more than the standard two categories.
Step 3 - Who Is Your Target Market?
Unlike product search, Kindle expects specific phrases to be used to target certain groups. For example, if you write a book for children ages 9 to 12 and want Amazon to target the correct age, you must use the word preteen in your title or subtitle. If you put ages 9 through 12 in your title and do not use the word preteen, Amazon will incorrectly classify your book.
If you were to write a book about going to the future or the past and called it some variation of back to the future, if you do not use the keyword phrase time travel, Amazon will classify it wrong.
Equally important is understanding your target demographic. If you are creating a journal for college students, having a firm understanding of their lives, frustrations, and goals can pay off if you address them in the right tone in your book.
The potential for your future and your business lies in far more than just creating some low content book and the incredible amount of passive income that it can provide. Whether you pursue low content or not, guides and short lead magnet type books can be produced.
They can be leveraged on Kindle to create an incredibly low to no cost marketing channel for your products as well as services if you offer those. I will show you methods to leverage the advantages of Amazon publishing to benefit your product sales and authority and even drive traffic to your off Amazon business.
The ongoing expense of Kindle with Print on Demand is the cost of printing the book. I will show you how to get author copies very cheap, which you can bundle with physical products. Kindle digital publishing has no cogs(cost of goods sold).
Your only expense is your marketing method. I will show you numerous marketing techniques available for digital products, how to leverage them to benefit your products and brand, and how to minimize costs
Pay attention to this workshop because it can benefit your existing business. This could be the push that you needed to get to the next level. I'm not talking about the next level in Donkey Kong, either. I found workbooks on Amazon generating 500k a month profit.
The ability to increase your brand awareness, authority, and increase product sales can benefit quite a bit with the proper execution of books and digital products. You may find that it opens doors for you or your business that were otherwise closed.
The key to minimizing effort and expense is getting your research right and doing some pre-marketing. If you don't already understand building a mailing list, that is one of the first things that you will learn.
I suggest reading through the entire workshop and then coming back and actually going through the workshop, doing the research as you go along. This workshop is designed for you to do your own research as you go through it and be really close to having a finished book when completed.
Some of the lessons will include worksheets and templates that will be located at the end of the previous lesson just below this area. We will provide you with examples of different templates for many ideas and uses, actual templates that you can use to create your book, resources for free images, and apps to edit them.
I provide you with the landing page content, the email content actual templates that you can use for your book and numerous other extra materials to make this easier on you. Take advantage of the material that I provide and give it a good effort. Getting paid on something that you did this year over and over again moving forward is very appealing
In the next lesson, we will look at the different book examples, go over the timeline and some goals. With that said... Let us get the show on the road!