Lesson 1 Section 1
Facebook is one of the most powerful platforms for any marketer to master and if you only ever invest your time and effort into one single social media platform, it should probably be Facebook.
The impressive stats surrounding Facebook are by now old news but they are still worth repeating. Facebook is nothing short of the second biggest website on the net – right behind Google. If Facebook were a country, then it would be one of the largest in the world.
Facebook has 2.56 billion DAILY active users, at least 72% of Facebook users check in every month and every day about 1.47 billion people will check in. 65% use it daily. Among those users, the average time spent on the site per visit is 21 minutes.
Amazons total membership base is 330 million members and they surely do not log in every day. Facebook has 1.47 billion daily users. That is almost 5x Amazon's total member ship. Over 22 billion visits occur on a monthly basis. You audience is their somewhere, in some way. The key is targeting.
Every 20 minutes, there are one million links shared, two million friends requested and three million messages sent. If you cannot see the opportunities, the long hanging fruit and ability to mushroom your potential market overnight, all I can say is hopefully you will see the light with this workshop.
All of this is really academic though – statistics like this are changing all the time.
All you need to know is that Facebook is big in terms of numbers. And what's more, is that those users are not just active on Facebook – they are engaging and taking part and they are sitting on the site for long periods of time. In other words: this is pretty much the perfect storm for marketers looking for somewhere to access a large number of people.
Facebook isn't just a big site full of lots of highly engaged users – it's also perfect in terms of the tools and features that it provides marketers. You have a gigantic number of people you can reach and Facebook gives you all the tools you could possibly need to reach the most useful members of that audience in a highly targeted way – this is powerful stuff!
This workshop is specific to Facebook Ad Targeting. Of course this is the paid option for reaching your Facebook audience and that makes it the 'premium' choice in many ways. If you want the very most powerful tools for reaching people on Facebook, you need to pay for PPC advertising. Don't let that put you off though – if you get this right then it will entirely pay for itself and you will make all of your investment back.
We're going to look into how you should go about using Facebook marketing and advertising in depth in this Workshop and in the process you will gain all the skills you could possibly need to start making the most of this incredible tool and resource.
Facebook ad targeting is actually incredibly nuanced with a ton of different elements. This is something that very few people will probably understand before they get involved – so hunker down, get yourself a few quiet minutes so this stuff sinks in as you go through it.
Remember the goal of every workshop is actionable material that you can put in action when you are finished. Any worksheets should be altered to reflect your products, your categories. So as you go through a workshop you are building that base of applying the skills to your situation.
Learn all about it so that you can jump in with the kind of knowledge most marketers are lacking! By the end, you'll know more about Facebook ad targeting than 90% of those using the platform…