How To Succeed In Ecommerce in 2023 – It’s Up To You

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Succeed in Ecommerce

Take Responsibility For Your Ecommerce Success

How To Succeed In Ecommerce was written to help guide you to see the bigger picture. There is so much more than the one horse & pony show depicted by webinar sellers and amazon.  

The post below is an excerpt from a response I posted today in a closed Facebook sellers group.  My friend Michael Russo gets the credit for giving me the idea that this needed to be a post all on its' own.  

I have 19 years of experience selling on every major eCommerce platform and marketplace out there.  I've seen a lot of sellers, techniques, platforms and hacks come and go. The post below was written in response to a post that only said "I lost 9000€ in 2017 nice job with Amazon PL"

What is the Problem?

If you only hear the Amazon propaganda, you will never get past Amazon as a seller. Most sellers do not know if their demographic even shops on Amazon or only use it for the final purchase.

FB has 7x the amount of users that Amazon does. 87% of Pinterest users purchase based on a pin they have followed. Google will index a well SEO'd video for the keywords in under 2 weeks.  Amazon only reaches 10% of the world's internet users.   Where are the other 90% buying?

If you have no clue how to sell, rank your products, or market them, what the heck are you doing starting with pl in the first place?  

There are multiple different business models that you can start with to choose from.  Don't let anyone tell you one is better than the other unless they have actually done it.  You can succeed in Ecommerce using any of them.

Send the right people, the right message with the right offer for the right product and you will get the right response! 

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The Truth About Ecommerce Success on Amazon

The plain truth is that the failure rate for new sellers is at its point highest ever.   In and of itself, that should serve as proof that the current popular methods taught do not work.  Giveaways, rebates, review manipulation does not work.  If it did, 95 out of every 100 new sellers wouldnt be failing within 12 months.  

If you have a mentor or are in a group prescribing these methods ask them why so many sellers are failing if their methods are so good.  Ask how many sellers they have trained in the last 3 years.  After they tell you a number, ask where they all are.   I don't mean to scare you off at all.  There is more than enough business for everyone.  It is the popular methods that need to change.  

The absolute worst thing that you can do as a new seller is put all of your eggs in one basket.  If a seller gets suspended on Amazon and they sell nowhere else, they have no businerss left because Amazon doesnt allow the builduing of a mailing list

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Principles That You Need to Grasp and Understand

It is too easy to lose touch with what is important.  Understand the pitfalls in front of you.  do not get yourself caught up in them.  Follow these key principles and you will give yourself a much higher chance of not only succeeding, but also creating a lasting eCommerce powerhouse.

  • Your efforts and your listings will be the sword that slices your way to the top or cuts you to pieces.   Be honest with yourself concerning the work necessary to succeed.
  • For the most part bad products do not exist. There is a buyer for everything. Bad sellers, bad decisions, bad judgement. bad tools are pervasive. Products dont make mistakes, people make mistakes.  
  • Don't listen to everything you hear in Facebook groups. Mis-information and trolls are in every group - some more than others.
  • Proper planning prevents piss poor performance.  Do yourself and your future a big favor and spend the time completeing a business plan before you start.  It will help clarify a lot of things for you that you need to know and understand.
  • If you do not know your audience down to preferences, needs and how to target them, how can you expect to speak to them, their values to get them to buy.  Make the effort before you start to truely understand your buyer personas.  Your success in Eommerce depends on it.
  • Once there is no doubt in your mind exactly who your target buyer is, next you need to determine where they congregate and go target them there. Amazon is rarely the most efficient place to target your buyers.
  • Amazon is America's cashier stand, there is nothing social about it.  Don't believe the hype that all searches occur on Amazon.   That is simply untrue.  People first search on Google, ask friends, and search websites to learn about their purchase and ask questions of others.  
  • If all you do is list on Amazon and wait for traffic, you are simply missing a huge part of the sales flow for that product.  Interact with potential buyers before they get to the purchase stage off of Amazon to build awareness and trust.  Position yourself as the logical option.
  • Marketing starts the day you start production.  You need to be out there building anticipation for your launch, building your email list, pre-selling your product and lining up influencers for the launch.  Do not wait until the day you launch to begin scrambling to coordinate this.
  • Commiserating with other people on FB also unable to figure it out will not improve your position.
  • You do not sell products, let that go, you sell experiences.  Don't consider yourself a seller, learn to be a marketer!
  • Why should anyone go out of their way to leave you a review when you sell the same ho-hum product with the same ho-hum listings as everyone else?   If you want reviews, you need to go over and above all of the other purchases made that month by your buyer so the exoperience sticks out in their mind as exceptional.
  • If you are sourcing from the same crap lists as everyone else, buying the same washed up products from the same old places and create a listing that does nothing to be light-years different than any other then expect the same as the majority of sellers - failure!


Everyone complains about competition on the marketplaces.  The true competition is who can be the laziest, have the worst listings and maintain. Long-time, successful sellers see no competition except between themselves and other power sellers.  

They see all of the lazy sellers with terrible listings as market research.  You spend the money, identify the great categories and when they are ready they move in and optimize you right out.

Your success is in your hands and no one elses.  You have to put forward the effort to learn and move youe business forward.  It really comes down to 5 things.  Send the right people, the right message with the right offer for the right product and you will get the right response! 

Laser targeted content distribution

Over-simplified?  Yes it is.  My point is that you must master the basics before you overcome the complex.  Every once of effort that you can put into learning how thinfgs work and how to source, list, sell and manage with be that much less to learn when you are too busy to take the time.

Knowledge plus action equals power. Turn off the television, turn off Facebook, one night a week and read industry related blogs and best practice guides, implementing one major thing per week. Keep track of the what and when so you can look back and know what worked. Every little improvement helps.

When you have done this for months, all of those little improvements add up to solid progress that produces consistent, lasting results.   Little initiatives, done consistently is part of what I consider one of the major keys that has led to my own and my clients success resulting in solid, comnsistant performance over the years.

Final Thoughts

This is not intended towards any one person, comment or thread in particular. So dont feel like Im calling you out. if you are thinking to yourself, I mind as well give up, then you should because you missed the entire point.  Stop blaming or looking to blame listing and planning issues on your perceived disadvantages.

You are responsible for your own Ecommerce success.  Part of owning a business is doing things and making decisions that you do not want to do.  Are you willing to do whatever it takes?  Are you willing to make an honest effort to do the right thing without trying to manipulate your way to the top?  Ive been doing this for 20 years, no one that manipulates lasts very long.

Get off your butt, learn your trade inside, outside and upside down.  Become a listing specialist for your products.  Turn your listings into well oiled, well researched, highly targeted listings that speak to the needs of the buyer.  Present them with the ultimate solution to their issue.  You owe it to yourself to give it 110% of your time and effort.  

If this all seems a bit harsh to you, I am not sorry.  If it helps you see through the bs quicker, then I've done what I have set out to do.   Start with, and focus on the basics. Listing basics, optimization basics, keyword research basics.   Master those subjects and you are ahead of the majority of your competition.  

Go Make Your Own Luck!

If this post is useful and or you have gained any value or knowledge from it, please share it with others that can also gain value from it. At Ecommerce Optimizer, we have a reputation of being very knowledgable about Amazon since we have been selling and involved with the platform for over 15 years.  

For additional Amazon tips and strategy, check out our Dominate Amazon Products Series.  This includes articles on Product SourcingListing OptimizationLaunching Optimization along with many other great articles.

We have just as much experience off of Amazon, on the web and with many other Ecommerce platforms as well.  We focus on helping sellers grow their businesses to incorporate more than just Amazon reducing your dependence on any 1 platform while exponentially growing their audience.  

In addition, we also have our Free Pinterest Traffic Domination Workshop, a Pinterest Launching Service1 on 1 Coaching and several other workshops as well.  Let us help you make 2022 your best year ever!

About the author 

Joe Reichsfeld

Joe Reichsfeld is an E-commerce Coach and Consultant who has been helping entrepreneurs succeed online since 1999. Before E-commerce, Joe spent almost 20 years managing and consulting in the food and beverage industry. His background, plus years of experience working with thousands of sellers, gives him a unique perspective and approach that has helped many clients.

Joe currently works with solopreneurs, small and medium-sized businesses, and Fortune 500 companies. He helps his clients create strong brands—using organic and paid methods—that have proven to deliver sustainable sales, traffic, and long-term growth. His strategies help clients dominate their niches and reach a larger target audience while diversifying across markets and borders. Book a 1 on 1 coaching call with Joe today and find out how he can help your business grow!


The workshops below are designed to help you level up your game in each of the areas of interest presented. Many include the full systems and processes used to help a client stand apart from their competitors and take control of their business. As a member, you can access all of these workshops for as little as $39.95 per month after a 7-day free trial. The Pinterest Traffic Domination Workshop is available for FREE to all users.

Sellers who want personalized, guided coaching and a detailed game plan covering the best methods to increase sales in their niche and product categories should sign up for 1 On 1 Ecommerce Coaching with Joe. It's only $299.95 per month. Availability is limited, so get in while you can at this low price.

14 lessons


The half-life of a tweet is 24 minutes, a Facebook post is 90 minutes, and a Pinterest pin is 3.5 months . Pinterest is the number 1 source of FREE Ecommerce traffic since 2018 and users spend over 35% more than any other Social Media referral. As an effective visual, planning, search engine, how will you use to benefit your business?

Content Marketing is a strategy centered on producing and circulating high-value, relevant, content to a specific audience. Follow the process we have used to create communities resulting in 7 and 8 figure sales using organic traffic from evergreen content.

5 lessons


A Buyer Persona is a semi-fictional representation of your ideal customer based on research and data about real people.
Understanding your audience and their motivations is key to your success. Simplify your efforts when you understand your personas. Go through our workshop to nail this down quick!

7 lessons


Amazon states that 72% of shoppers search on Amazon before making a purchase. This creates a significant misunderstanding. Shoppers research their issues on Google, Social Media and Forums first to understand the problem and find solutions. Get in front of potential buyers long befote they get to Amazon with Google Ads.

8 lessons


Imagine creating a product, the effort, and expenses occurring only in the beginning. All future sales occurring with minimal effort, and zero inventory utilizing a Print on Demand format. Using KDP, Kindle Direct Publishing, to produce books and content can create ongoing passive income like this

3 lessons


Hashtags are a FREE, simple way to get your message and content in front of your audience and potential followers who are interested in your specific topics. They work extremely well for targeting influencers audiences, competitors, and borrowing the efforts of other creators to help distribute your message.

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“Using Joe’s techniques, I was able to engage my target audience in a way like never before to create social proof for my product, gain reviews, and build traction in my niche. With Joe’s methods, I was truly able to add value to my product like no other seller in the market.”

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Dave H. (Amazon 3rd Party Seller)

“We have seen substantial growth in our online sales while also expanding into markets and onto platforms we wouldn't have with ease and success.   Joes' insight has enabled us to avoid making costly mistakes while optimizing our existing listings and increasing sales on them as well.   His knowledge of how the marketplaces function saved us quite a bit, almost 100k a year in fees on Amazon alone.   This has been a very positive experience for us and we look forward to continue working together. ”

Chris D. (Amazon Vendor, Multi-Channel Worldwide Brand)