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by Joe 

September 28, 2017

Drive your own traffic from Google
Drive your own traffic from Google

Use Google's Owned Properties To Drive Traffic

The rank of your products on Amazon could make or break your business.  Drive your own traffic from Google and Google properties and you will see a steady stream of reliable traffic. Of the two biggest search engines in the world, why not leverage one to drive traffic to the other?  First, you have to get your listing on Google.

External traffic driven to your Amazon listings is a sign to Amazon of relevancy and if the traffic is converting to sales, it is rewarded with Amazon Search Ranking Advancement.

Google is a giant driver of traffic to anything and everything on the web and in the index. Google has many different products that you can use to assist with google ranking. First, let me be clear about one thing up front, you cannot run out of product ever, or this will backfire.

Once a product becomes unavailable for sale on Amazon, the risk of disappearing from Google and never returning is high. There are pros and cons of closing a listing vs letting it run out of stock. This can be avoided by making it a non-issue, don't run out!

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How It Works

Rank in the top 5 of the google search results for your keywords and you going to receive extra traffic to your Amazon listing, increasing sales. The off amazon traffic plus the growth of sales will both improve your Amazon ranking quite a bit. So how do you get an Amazon listing onto the upper part of the first page results on Google? Relevant, legitimate back-links.


It starts by helping Google find and rank your listing. Google indexes and reads Amazon pages as it does any site. Proper on-page SEO of your Amazon listing will boost your chances of getting ranked on Google. There are other things that you can do as well.

YouTube Video

Create several videos (3 or 4 if possible) about your product referencing your Amazon listing. Include a video review, benefits, features, apply proper SEO and post the video review and one product video on Youtube only.

Ensure the Youtube channel/listing is optimized for your brand/product. Use proper SEO, but do not over-stuff the keywords. Create a pdf of your Amazon listing, making sure to add a clickable link back to your listing. Add a link to the pdf on your profiles. As people download it and it finds its way around the web, Google will classify the links and clicks from the pdf as authoritative clicks. It is the gift that keeps on giving.  There are many other Video Submission Sites for additional traffic.



Set up a G+ profile and page for your business and be sure to create keyword rich posts that include your URLs to your Amazon listings and product images. If you created 4 videos, post one here.

When you build funnels for your ads, consider creating on or relocating them to Google Sites

If you are considering a blog, use blogger.

The items above have one thing in common; they are all owned by Google. Google doesn’t admit to giving its products priority, but Google sets the rules that it’s products follow, which tends to boost the ability to rank. I have never had an optimized video posted to Youtube not rank high on google. The links from the other Google products build authority for your Amazon listings giving you an edge.

Amazon sales mean nothing to Google as it has its own ranking indicators as laid out above and below. That means you can be on the second page of Amazon rankings and page 1 of Google. Make sure you use the same version of the URL to Amazon on all the different places you post it. Once google lists the product, go back and replace all your posted URLs with the one that Google chose to use.

Building many backlinks to your listings will help provide some insurance for your Google listing. If you run out for a few days, Google may not de-index the listing the first time it realizes it is out of stock due to the strength of the back-links. Close your listing and Google deems the back-links irrelevant.

At Ecommerce Optimizer, we have been in Ecommerce and assisting other sellers since 1999.  Our experience covers a lot of different marketplaces around the world.  We have a reputation for building brands and communities from a foundation of value and content.  We help you capitalize on the trust and authority without blowing your margins on paid advertising.  

If you find this article helpful, please share it to Social Media so others can benefit too.

Amazon sellers sellers rely on our ability to be successful without manipulated reviews, rebates or excessive PPC.  For additional Amazon tips and strategy, check out our Dominate Amazon Products Series.  

Amazon isn't the only marketplace that we have experience with.  We have as much knowledge with traditional websites and marketplaces too.  Check out our Sell On Walmart article, our list of Niche Marketplaces To Sell On as well as our article about expanding to Sell On Amazon Europe.

We focus on helping sellers grow their businesses and diversify reducing your dependance on any 1 platform while exponentially growing the available audience.  In addition, we also have our FREE Pinterest Traffic Domination Workshop, a Pinterest Launching Service1 on 1 Coaching and several other workshops as well.  Let us help you make 2021 your best year ever!


Google and Bing Ads are another option. Be careful not to push irrelevant traffic to your Amazon listing as it will back-fire and lower your conversion rate. It is best to push traffic through a funnel with your ad at the bottom. This will filter out almost all the worthless traffic.

The SEO professionals that read this will say this is obvious as it is basic SEO. However, many sellers on Amazon & on other platforms know nothing about any other platform than the one they are on. On the subject of backlinks, but not owned by Google, Facebook links to your products via funnel as well as Instagram links may drive more traffic than anything Google will depending on your demographic. Leave no stone upturned.

To wrap this up, let me point out that this is not a 3 step process to the pot of gold at the end of the rainbow. That doesn’t exist no matter what you learned at some seminar. Those processes are guides that a lot of other people are now following like you, lowering the impact of any successes from the process. Step outside of the box set yourself apart.

About the author 


Joe Reichsfeld is an Ecommerce Consultant with experience going back before 2000. Specializing in listing optimization and marketplace expansion, Joe currently assists clients with over 3.5 million sku's.

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Sellers interested in individualized coaching and receiving detailed game plans covering the best methods to increase sales in their specific niche and product categories will want to sign up for 1 On 1 Ecommerce Coaching which includes two - 1 On 1 Coaching sessions per month with Joe for only $299.95 a month.  Availability is limited and this price will be increasing soon so get in at this low price while you can.

14 lessons


The half-life of a tweet is 24 minutes, a Facebook post is 90 minutes, and a Pinterest pin is 3.5 months . Pinterest is the number 1 source of FREE Ecommerce traffic since 2018 and users spend over 35% more than any other Social Media referral. As an effective visual, planning, search engine, how will you use to benefit your business?

Content Marketing is a strategic approach centered on producing and circulating high-value, relevant, content to create a specific, targeted audience. Follow or step by step process that we have used over and over to create giant communities that generate 7 to 8 figure sales based on evergreen content that drives traffic over and over.

A Buyer Persona is a semi-fictional representation of your ideal customer based on research and data about real people. The more detailed, the better. I cannot begin to explain how important this information is for you to know before you start selling. This will make your marketing and messaging much easier leading to in creased sales and growth. Go through our workshop to nail this down quick!

7 lessons


Amazon states that 72% of shoppers search on Amazon before making a purchase. This creates a significant misunderstanding. Shoppers research their issues on Google, Social Media and Forums first to understand the problem and find solutions. Get in front of potential buyers long befote they get to Amazon with Google Ads.

8 lessons


Imagine creating a product, the effort, and expenses occurring only in the beginning. All future sales occurring with minimal effort, and zero inventory utilizing a Print on Demand format. Using KDP, Kindle Direct Publishing, to produce books and content can create ongoing passive income like this

3 lessons


Hashtags are a FREE, easy way to get your message and content in front of your audience and potential followers who are interested in your specific topics but are not familiar with you. Did I mention it's a very effective FREE method? They work exremely well for targeting influencers audiences, competitiors, and borrowing the efforts of other creators to help distibute your message.

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"In today's world, the path to success seems harder than ever before. Don't let fake 'guru's', service sellers or even marketplace owners dilute the truth.   There is enough business for all.  The hardest part is finding your audience.


Your success relies on understanding your audience, the best methods to connect with them and how to accomplish this without giving up control of your future.  I teach business people just like yourself how to build and expand their business despite the chatter and perceived competition around them. "

Book a Free call with Joe to find out if coaching is right for you and to get started on taking control of your future! Availability is limited.  The ongoing cost of coaching at $299.95 a month will be increasing soon so book now while this is still available.

“Using Joe’s techniques, I was able to engage my target audience in a way like never before to create social proof for my product, gain reviews, and build traction in my niche. With Joe’s methods, I was truly able to add value to my product like no other seller in the market.”

Adam L. (Amazon 3rd Part Seller)

“Ecommerce Optimizer was a huge benefit to my business. Leveraging tested methods and fundamentals I was able to tune my existing marketing and add new forms to reach potential customers without wasting tons of money. My weekly sales baseline increase 3 fold over 6 months and I was able to keep my marketing budget the same. Solid business fundamental a must if you're looking to grow your business.”

Dave H. (Amazon 3rd Party Seller)

“We have seen substantial growth in our online sales while also expanding into markets and onto platforms we wouldn't have with ease and success.   Joes' insight has enabled us to avoid making costly mistakes while optimizing our existing listings and increasing sales on them as well.   His knowledge of how the marketplaces function saved us quite a bit, almost 100k a year in fees on Amazon alone.   This has been a very positive experience for us and we look forward to continue working together. ”

Chris D. (Amazon Vendor, Multi-Channel Worldwide Brand)