What Are The Best Influencer Marketing Tools And Platforms For 2022
Many sites and SAAS systems like to refer to themselves as the best social influencer marketing tools or platform. Today, we are going to provided you with a list of many different influencer tool options. These are influencer marketing tools that we use and recommend. Many are free tools or freemium, and a few are paid tools with a free trial.
Which of these is the best tool? That is subjective and will be different for for almost every business depending on the exact circumstances.
These sites can be beneficial. They can also be very misleading. The majority of the sites do not vet their influencer list, and it can be easy to be duped by a fake influencer if you are not careful. Some purposely give exposure to certain influencer friends. Use these sites with caution.
This article is part of our series Influencer Marketing – The Ultimate Guide. In this complete guide, we bring all of the different facets that we cover with the in-depth articles together into one complete system. In this article, we will reveal our choices for the best influencer marketing tools and platforms.
We present you with the best methods that are working today in 2022, the best channels to use them, and how to maximize the benefits of collaborating. We also have an in-depth article which will show the many different ways that you can use social listening to you advantage for far more than influencer locating.
We will leave no stone unturned as we create multiple guides to arm you with the tools and knowledge needed to drive down your acquisition costs.
Listed below, our recommendations for the best influencer tools and platforms.
Social Media Monitoring Tools
All In One Influencer Marketing Hub
Discover And Relationship Management
Influencer Outreach, Evaluation, and Discovery
You will find influencers on Referazon and Upfluence, listed above, which are optimized for engaging Amazon influencers. You will find that Amazon influencers range from nano-influencers to mega influencers.
When considering a relevant influencer, first check their Instagram profile. Review their Instagram posts, likes, shares, comments, followers, engagement, and links.
Search for their name using Google Search and check their other social media profiles. How is their personal branding? Is this the kind of person that you want to represent your company? Are their followers your ideal persona? If their name has search volume, develop a page on your site optimized for their name and you will likely rank and receive traffic from it.
Use this strategy and worksheet to easily target your market and find influencers using Buzzsumo.
How Do You Start Influencer Marketing?
This is something I get asked often. The different articles that I have written contain a lot of information. Some people cannot handle the information and get overloaded quickly. These are my recommendations. Start with a company like Trend.io or Post For Rent to get your feet wet. For a small amount of money, you post your requirements and they find relevant influencers that come and pitch you how they will market your product to their audience and how they can help you.
If you are an existing seller, I also recommend Influencer bits. They are an advocacy program management site. They will help you find advocates within your existing buyers and followers list. Everything is handled through the platform. They will help you find the nano and micro influencers that already love your product.
There are obviously plenty of tools listed above to help you get started. The ones that I mentioned can help you get an idea of how it works without a ton of effort or expense. Of course, you need to be clear what your goals are and manage the conversations. Be sure that the things they are posting are consistent with your brand messaging and value proposition. If this is the first article about this that you have read, I suggest further reading starting here Influencer Marketing- The Ultimate Guide