by Joe 

April 7, 2019

List Building Mistakes

5 List Building Mistakes To Avoid Like The Plague

Having a list in your marketing arsenal will instantly maximize your outreach. It will make it easier to make money with less work involved.  The following article and Infographic cover 5 list building mistakes to avoid like the plague as you build your business.

Whether you are building your list with opt-in pages or a chat bot, certain principles apply and the mistakes between them can be common.  With a subscriber list you can simply create broadcasts that go out to everyone or a segmented portion featuring a blend of high quality information and content with promotional based offers.

But managing your list requires work, and some trial and error to get right. Let’s take a look at the most common mistakes made by business owners using list marketing

1. Not using Followup OR autoresponder

One of the most important steps you’ll ever take as marketer is in choosing to power your lists by establishing an account with a professional autoresponder provider or chat bot provider.

After the person joins your list, and downloads your free piece of content, the autoresponder or chat bot sequence can be set up before hand to automatically follow up with the individual educating them about whatever it is that you choose, in whatever way that you choose.

chat bot list building

2.  Poorly structured opt-in

One of the most important elements of a successful marketing campaign begins with a well-constructed opt-in page or message (the message or page that encourages your visitors to give you their email address).

Make sure that your opt-in looks professional with a clean, simple layout. Remember, it is a transaction. You are giving them something in exchange for their contact information. Show respect, show them you understand and respect the exchange and privacy.

Use of plenty of short clear conversational questions if using a chat bot. If you aren’t familiar with HTML and editing code, you will find it easier to purchase a pre-designed opt-in page template that you can easily edit and customize to suit your needs.

Mailing List Opt-in

3.  Failing to build brand awareness

It’s important to build brand awareness and develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers.

Brand Awareness

4.  Failing to deliver quality content

This is perhaps one of the biggest mistakes (and fatal mistakes) that both new and seasoned business owners make when running their list campaigns.

This starts with first building a relationship with your list by offering high quality content, free tools and resources and material that is helpful and well received.

Quality Content Build Authority
Cold Lists

5.  Letting their lists run cold

You absolutely need to focus on staying in constant communication with your subscriber base.

This doesn’t mean that you necessarily have to message them every day, but what you want to do is consider creating a posting schedule so that you can get into the habit of connecting with your subscribers regularly.

The more consistent you are with your broadcasts, the easier it will be to condition your subscribers to accept promotional based messages and advertisements in between messages containing free content and resources.

Wrap Up

To summarize, chat bots and email works a lot better than any other marketing tool. Email has always had good open rates. Chat bots are even better than email.

Big name brands have learned and this is why they spend thousands of dollars on social media campaigns to get people to sign up for their lists.

They understand that the messenger messages and email are the best long-term investment and people will continue to get their message at a very low cost for a longer period of time. 

If you don’t have a list or you don’t know how to create a messenger chat bot or an effective email marketing campaign, contact us today to see how we can help your business increase its profits.

Whether you are building your list to dominate Amazon products or interact with a potential buyer earlier in the customer journey map, it is imperative that you avoid these simple list building pitfalls that can set you back and hinder your efforts.

5 List Building Mistakes To Avoid

Share this Image On Your Site

About the author 


Joe Reichsfeld is an Ecommerce Consultant with experience going back before 2000. Specializing in listing optimization and marketplace expansion, Joe currently assists clients with over 3.5 million sku's.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}


The workshops below are for leveling up your game in each of the areas of interest presented.  Many include the full processes & systems used to allow a client to stand apart from their competitors and take control of their business.   These workshops are the equivalent  of what you find others offering for between $997. and 3k.  Access all of the workshops for as low as 39.95$ monthly after a 7 day free trial.  The Pinterest Traffic Domination Workshop is available for FREE to all users.  

Sellers interested in individualized coaching and receiving detailed game plans covering the best methods to increase sales in their specific niche and product categories will want to sign up for 1 On 1 Ecommerce Coaching which includes two - 1 On 1 Coaching sessions per month with Joe for only $299.95 a month.  Availability is limited and this price will be increasing soon so get in at this low price while you can.

14 lessons


The half-life of a tweet is 24 minutes, a Facebook post is 90 minutes, and a Pinterest pin is 3.5 months . Pinterest is the number 1 source of FREE Ecommerce traffic since 2018 and users spend over 35% more than any other Social Media referral. As an effective visual, planning, search engine, how will you use to benefit your business?

Content Marketing is a strategic approach centered on producing and circulating high-value, relevant, content to create a specific, targeted audience. Follow or step by step process that we have used over and over to create giant communities that generate 7 to 8 figure sales based on evergreen content that drives traffic over and over.

A Buyer Persona is a semi-fictional representation of your ideal customer based on research and data about real people. The more detailed, the better. I cannot begin to explain how important this information is for you to know before you start selling. This will make your marketing and messaging much easier leading to in creased sales and growth. Go through our workshop to nail this down quick!

7 lessons


Amazon states that 72% of shoppers search on Amazon before making a purchase. This creates a significant misunderstanding. Shoppers research their issues on Google, Social Media and Forums first to understand the problem and find solutions. Get in front of potential buyers long befote they get to Amazon with Google Ads.

8 lessons


Imagine creating a product, the effort, and expenses occurring only in the beginning. All future sales occurring with minimal effort, and zero inventory utilizing a Print on Demand format. Using KDP, Kindle Direct Publishing, to produce books and content can create ongoing passive income like this

3 lessons


Hashtags are a FREE, easy way to get your message and content in front of your audience and potential followers who are interested in your specific topics but are not familiar with you. Did I mention it's a very effective FREE method? They work exremely well for targeting influencers audiences, competitiors, and borrowing the efforts of other creators to help distibute your message.

1 On 1 Ecommerce Coaching & Consulting

  • 24/7 access  - workshops, webinars & files
  • Return & resume where you left
  • Private Facebook Group
  • 1 on 1 coaching, 1 hr every other wk
  • 1 hour every other week
  • Extra staff in coaching is OK
  • Coaching value $1000. per mo.
  • Topics set from your goals
  • Extra Coaching @$300. per hr
  • 3rd party tool discounts
  • Private access to proprietary tools
  • Access member-only resources and db's
  • Subject matter expert presentations
  • Insider Information & proven best practices
  • Learn the secrets behind over 7 million successful launches

"In today's world, the path to success seems harder than ever before. Don't let fake 'guru's', service sellers or even marketplace owners dilute the truth.   There is enough business for all.  The hardest part is finding your audience.


Your success relies on understanding your audience, the best methods to connect with them and how to accomplish this without giving up control of your future.  I teach business people just like yourself how to build and expand their business despite the chatter and perceived competition around them. "

Book a Free call with Joe to find out if coaching is right for you and to get started on taking control of your future! Availability is limited.  The ongoing cost of coaching at $299.95 a month will be increasing soon so book now while this is still available.

“Using Joe’s techniques, I was able to engage my target audience in a way like never before to create social proof for my product, gain reviews, and build traction in my niche. With Joe’s methods, I was truly able to add value to my product like no other seller in the market.”

Adam L. (Amazon 3rd Part Seller)

“Ecommerce Optimizer was a huge benefit to my business. Leveraging tested methods and fundamentals I was able to tune my existing marketing and add new forms to reach potential customers without wasting tons of money. My weekly sales baseline increase 3 fold over 6 months and I was able to keep my marketing budget the same. Solid business fundamental a must if you're looking to grow your business.”

Dave H. (Amazon 3rd Party Seller)

“We have seen substantial growth in our online sales while also expanding into markets and onto platforms we wouldn't have with ease and success.   Joes' insight has enabled us to avoid making costly mistakes while optimizing our existing listings and increasing sales on them as well.   His knowledge of how the marketplaces function saved us quite a bit, almost 100k a year in fees on Amazon alone.   This has been a very positive experience for us and we look forward to continue working together. ”

Chris D. (Amazon Vendor, Multi-Channel Worldwide Brand)