5 List Building Mistakes To Avoid



List Building Mistakes

5 List Building Mistakes To Avoid Like The Plague

Having a list in your marketing arsenal will instantly maximize your outreach. It will make it easier to make money with less work involved.  The following article and Infographic cover 5 list building mistakes to avoid like the plague as you build your business.

Whether you are building your list with opt-in pages or a chat bot, certain principles apply and the mistakes between them can be common.  With a subscriber list you can simply create broadcasts that go out to everyone or a segmented portion featuring a blend of high quality information and content with promotional based offers.

But managing your list requires work, and some trial and error to get right. Let’s take a look at the most common mistakes made by business owners using list marketing

1. Not using Follow-up OR An Auto responder

One of the most important steps you’ll ever take as marketer is in choosing to power your lists by establishing an account with a professional autoresponder provider or chat bot provider.

After the person joins your list, and downloads your free piece of content, the autoresponder or chat bot sequence can be set up before hand to automatically follow up with the individual educating them about whatever it is that you choose, in whatever way that you choose.

chat bot list building

2.  Poorly structured opt-in

One of the most important elements of a successful marketing campaign begins with a well-constructed opt-in page or message (the message or page that encourages your visitors to give you their email address).

Make sure that your opt-in looks professional with a clean, simple layout. Remember, it is a transaction. You are giving them something in exchange for their contact information. Show respect, show them you understand and respect the exchange and privacy.

Use of plenty of short clear conversational questions if using a chat bot. If you aren’t familiar with HTML and editing code, you will find it easier to purchase a pre-designed opt-in page template that you can easily edit and customize to suit your needs.

Mailing List Opt-in

3.  Failing to build brand awareness

It’s important to build brand awareness and develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers.

Brand Awareness

4.  Failing to deliver quality content

This is perhaps one of the biggest mistakes (and fatal mistakes) that both new and seasoned business owners make when running their list campaigns.

This starts with first building a relationship with your list by offering high quality content, free tools and resources and material that is helpful and well received.

Quality Content Build Authority
Cold Lists

5.  Letting their lists run cold

You absolutely need to focus on staying in constant communication with your subscriber base.

This doesn’t mean that you necessarily have to message them every day, but what you want to do is consider creating a posting schedule so that you can get into the habit of connecting with your subscribers regularly.

The more consistent you are with your broadcasts, the easier it will be to condition your subscribers to accept promotional based messages and advertisements in between messages containing free content and resources.

Wrap Up

To summarize, chat bots and email works a lot better than any other marketing tool. Email has always had good open rates. Chat bots are even better than email.

Big name brands have learned and this is why they spend thousands of dollars on social media campaigns to get people to sign up for their lists.

They understand that the messenger messages and email are the best long-term investment and people will continue to get their message at a very low cost for a longer period of time. 

If you don’t have a list or you don’t know how to create a messenger chat bot or an effective email marketing campaign, contact us today to see how we can help your business increase its profits.

Whether you are building your list to dominate Amazon products or interact with a potential buyer earlier in the customer journey map, it is imperative that you avoid these simple list building pitfalls that can set you back and hinder your efforts.

5 List Building Mistakes To Avoid

Share this Image On Your Site

About the author 

Joe Reichsfeld

Joe Reichsfeld is an E-commerce Coach and Consultant who has been helping entrepreneurs succeed online since 1999. Before E-commerce, Joe spent almost 20 years managing and consulting in the food and beverage industry. His background, plus years of experience working with thousands of sellers, gives him a unique perspective and approach that has helped many clients.

Joe currently works with solopreneurs, small and medium-sized businesses, and Fortune 500 companies. He helps his clients create strong brands—using organic and paid methods—that have proven to deliver sustainable sales, traffic, and long-term growth. His strategies help clients dominate their niches and reach a larger target audience while diversifying across markets and borders. Book a 1 on 1 coaching call with Joe today and find out how he can help your business grow!


The workshops below are designed to help you level up your game in each of the areas of interest presented. Many include the full systems and processes used to help a client stand apart from their competitors and take control of their business. As a member, you can access all of these workshops for as little as $39.95 per month after a 7-day free trial. The Pinterest Traffic Domination Workshop is available for FREE to all users.

Sellers who want personalized, guided coaching and a detailed game plan covering the best methods to increase sales in their niche and product categories should sign up for 1 On 1 Ecommerce Coaching with Joe. It's only $299.95 per month. Availability is limited, so get in while you can at this low price.

14 lessons


The half-life of a tweet is 24 minutes, a Facebook post is 90 minutes, and a Pinterest pin is 3.5 months . Pinterest is the number 1 source of FREE Ecommerce traffic since 2018 and users spend over 35% more than any other Social Media referral. As an effective visual, planning, search engine, how will you use to benefit your business?

Content Marketing is a strategy centered on producing and circulating high-value, relevant, content to a specific audience. Follow the process we have used to create communities resulting in 7 and 8 figure sales using organic traffic from evergreen content.

5 lessons


A Buyer Persona is a semi-fictional representation of your ideal customer based on research and data about real people.
Understanding your audience and their motivations is key to your success. Simplify your efforts when you understand your personas. Go through our workshop to nail this down quick!

7 lessons


Amazon states that 72% of shoppers search on Amazon before making a purchase. This creates a significant misunderstanding. Shoppers research their issues on Google, Social Media and Forums first to understand the problem and find solutions. Get in front of potential buyers long befote they get to Amazon with Google Ads.

8 lessons


Imagine creating a product, the effort, and expenses occurring only in the beginning. All future sales occurring with minimal effort, and zero inventory utilizing a Print on Demand format. Using KDP, Kindle Direct Publishing, to produce books and content can create ongoing passive income like this

3 lessons


Hashtags are a FREE, simple way to get your message and content in front of your audience and potential followers who are interested in your specific topics. They work extremely well for targeting influencers audiences, competitors, and borrowing the efforts of other creators to help distribute your message.

1 On 1 Ecommerce Coaching & Consulting

  • 24/7 access - workshops, webinars & files
  • Return & resume anytime
  • Private Facebook Group
  • 1 on 1 coaching & consulting
  • 1 hour every other week
  • Extra staff in coaching is OK
  • Coaching value $1000. per mo.
  • Topics set from your goals
  • Extra Coaching @$300. per hr
  • 3rd party tool discounts
  • Private access to proprietary tools
  • Access member-only resources
  • Insider info & best practices
  • Learn the secrets behind over 7 million successful launches

"Today's world is filled with people who have a lot of 


advice, but what they don't have is the ability to help you reach your goals. I can help you. Are you ready to let my experience work for you? Let's talk."

Would you like to know if coaching is right for you and get started on taking control of your future? Book a free strategy call with Joe to find out! There's limited availability, so book now before this offer ends.

“Using Joe’s techniques, I was able to engage my target audience in a way like never before to create social proof for my product, gain reviews, and build traction in my niche. With Joe’s methods, I was truly able to add value to my product like no other seller in the market.”

Adam L. (Amazon 3rd Part Seller)

“Ecommerce Optimizer was a huge benefit to my business. Leveraging tested methods and fundamentals I was able to tune my existing marketing and add new forms to reach potential customers without wasting tons of money. My weekly sales baseline increase 3 fold over 6 months and I was able to keep my marketing budget the same. Solid business fundamental a must if you're looking to grow your business.”

Dave H. (Amazon 3rd Party Seller)

“We have seen substantial growth in our online sales while also expanding into markets and onto platforms we wouldn't have with ease and success.   Joes' insight has enabled us to avoid making costly mistakes while optimizing our existing listings and increasing sales on them as well.   His knowledge of how the marketplaces function saved us quite a bit, almost 100k a year in fees on Amazon alone.   This has been a very positive experience for us and we look forward to continue working together. ”

Chris D. (Amazon Vendor, Multi-Channel Worldwide Brand)