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5 List Building Mistakes To Avoid

By Joe | Ecommerce Domination

Apr 07
List Building Mistakes

5 List Building Mistakes To Avoid Like The Plague

Having a list in your marketing arsenal will instantly maximize your outreach. It will make it easier to make money with less work involved.

Whether you are building your list with opt-in pages or a chat bot, certain principles apply and the mistakes between them can be common.  With a subscriber list you can simply create broadcasts that go out to everyone or a segmented portion featuring a blend of high quality information and content with promotional based offers.

But managing your list requires work, and some trial and error to get right. Let’s take a look at the most common mistakes made by business owners using list marketing

1. Not using Followup OR autoresponder

One of the most important steps you’ll ever take as marketer is in choosing to power your lists by establishing an account with a professional autoresponder provider or chat bot provider.

After the person joins your list, and downloads your free piece of content, the autoresponder or chat bot sequence can be set up before hand to automatically follow up with the individual educating them about whatever it is that you choose, in whatever way that you choose.

chat bot list building

2.  Poorly structured opt-in

One of the most important elements of a successful marketing campaign begins with a well-constructed opt-in page or message (the message or page that encourages your visitors to give you their email address).

Make sure that your opt-in looks professional with a clean, simple layout. Remember, it is a transaction. You are giving them something in exchange for their contact information. Show respect, show them you understand and respect the exchange and privacy.

Mailing List Opt-in

Use of plenty of short clear conversational questions if using a chat bot. If you aren’t familiar with HTML and editing code, you will find it easier to purchase a pre-designed opt-in page template that you can easily edit and customize to suit your needs.

3.  Failing to build brand awareness

It’s important to build brand awareness and develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers.

Brand Awareness

4.  Failing to deliver quality content

This is perhaps one of the biggest mistakes (and fatal mistakes) that both new and seasoned business owners make when running their list campaigns.

This starts with first building a relationship with your list by offering high quality content, free tools and resources and material that is helpful and well received.

Quality Content

5.  Letting their lists run cold

Cold Lists

You absolutely need to focus on staying in constant communication with your subscriber base.

This doesn’t mean that you necessarily have to message them every day, but what you want to do is consider creating a posting schedule so that you can get into the habit of connecting with your subscribers regularly.

The more consistent you are with your broadcasts, the easier it will be to condition your subscribers to accept promotional based messages and advertisements in between messages containing free content and resources.

Wrap Up

To summarize, chat bots and email works a lot better than any other marketing tool. Email has always had good open rates. Chat bots are even better than email.

Big name brands have learned and this is why they spend thousands of dollars on social media campaigns to get people to sign up for their lists.

They understand that the messenger messages and email are the best long-term investment and people will continue to get their message at a very low cost for a longer period of time. 

If you don’t have a list or you don’t know how to create a messenger chat bot or an effective email marketing campaign, contact us today to see how we can help your business increase its profits.

5 List Building Mistakes To Avoid

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About the Author

Joe Reichsfeld is an Ecommerce Consultant with experience going back before 2000. Specializing in listing optimization and marketplace expansion, Joe currently assists clients with over 3.5 million sku's.

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