The ability to sell your products successfully relies on understanding who your target audience is and just as important, where to find them. There are many options from a free standing website, social media platforms, and marketplaces.
One advantage of marketplaces is you gain value from their marketing expenditure to bring people to the marketplace to shop. However, what many sellers overlook is just because there is a lot of traffic, it doesn't mean that is the best place or most cost effective place to target their audience. Some of the smaller hardcore niche marketplaces offer quite the targeted audience gathering spot, if it is your niche.
Be careful where you sell. Sometimes you are indirect competition with the marketplace owners such as on Amazon. Be sure to thoroughly research take implications and import/export fees prior to selling on any site in another country.
Listed below is a small sample of the different marketplaces available all over the world. We maintain a list of over 165 different niche sites around the world. It is kept current and is available within the site to members and clients.
Amazon is the largest Ecommerce company in the world. It operates marketplaces in 14 countries: U.S., Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Spain, and the U.K. Amazon also runs separate marketplaces for businesses, called Amazon Business.
Bonanza is a seller-friendly marketplace with more than 10 million items. It has no listing fees and no monthly store fees. It sells in Canada, U.K., France, India, Germany, Mexico and Spain.
eBay has sites for 24 countries: U.S., Canada, Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Poland, Spain, Switzerland, U.K., Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Etsy is a global marketplace for creative, handmade products. Etsy focuses on helping the community of sellers become successful by making it easy and cheap to list products and start selling. The site serves roughly 30 million customers annually.
Fancy The social-network-turned-online marketplace, recently opened its first store in NYC and accepting cryptocurrency as payment for their purchases through Coinbase
Jet is owned by Walmart, but it operates as an independent site. It offers sellers a rules engine to optimize their profitability. The site receives millions of daily visitors.
Newegg is a global electronics marketplace that has been in business for 17 years. It has tens of millions of customers and sells products in 50 countries.
Reverb is a marketplace for musicians to buy, sell, and learn about new, used, vintage and handmade music gear. It connects millions of people to musical products and inspiration. Roughly 80 million worldwide users visit the site annually.
Walmart started accepting online third-party sellers in 2016. Since then thousands have signed up. The site sells more than 1 million products; sellers can list items for free.
Wayfair is a marketplace focused on home décor and home furnishings. It lists more than 10 million products from over 10,000 suppliers.
Wish is a B2C marketplace with roughly 100 million annual visitors. Most of the items are low priced. Wish is reportedly the most downloaded shopping app globally.
Allegro is the largest Polish marketplace, with more than 15 million customers and 70 million monthly product sales. All business is conducted in Polish.
Asos is a U.K-based marketplace that targets younger boutique shoppers. It sells over 80,000 products and also has marketplaces in Australia, U.S., France, Germany, Spain, Russia, and Italy.
Emag is the largest Ecommerce site in Romania with thousands of daily customers. Retailers can sign up for free.
Flubit is a U.K.-based marketplace. It’s known for competitive pricing. It has over 60 million products and allows sellers to integrate their product catalogs. This site has zero commissions or fees. The seller determines their price and the site sets price for the buy
Fnac is a French marketplace that sells a wide assortment of products to millions of customers. It also has physical stores in France and other countries and has integrated the omnichannel experience.
Game is U.K. based and focuses on selling games, toys, and media products. The site has grown dramatically in the last few years. It processes thousands of orders every month. Commissions are 6-15% (Category Dependent)
La Redoute Capture the essence of French style. Find Women's, Children's & Men's Clothing as well as Homeware. Free Delivery and Returns
Mobile.de is a German marketplace for selling vehicles to businesses and consumers. The site has customers from throughout Europe.
Not On High Street Unique gift ideas and personalized gifts that are not on the high street. Get inspired on everything from home decoration to fashion at not on the highstreet. A busy site with 39 million yearly visits, an application process to sell on it and a 25% commission.
Okazii is an 18-year-old Romanian marketplace. It sells over 3,000 products daily and receives roughly 3 million monthly visitors.
OnBuy is a U.K.-based marketplace that attracts shoppers by offering affordable prices. It charges low fees to sellers.
Otto is a popular German marketplace. It launched in 1995. Nearly half of the residents in Germany have shopped on the site. Merchants can target the German market, but the product information needs to be localized.
Real.de is a German marketplace that sells millions of products in categories such as electronics, toys, home and garden items, fashion, and furniture. Merchants can sell on Real.de or, alternatively, send shoppers to the merchants’ own sites.
Sparto FREE DELIVERY on more than 42000 pairs of stylish brand name shoes, boots, flat shoes, and handbags: Birkenstock, Vagabond, Aigle, Bensimon, Geox, Nike, ... Sellers must have a minimum of 250 sku's.
Tesco is the online marketplace of the U.K. grocery giant Tesco. The company introduced the marketplace model a few years back. It has been very successful. Tesco carefully vets all merchants.
Zalando is a German marketplace that has expanded to multiple countries in Europe. It initially attempted to replicate Zappos (the U.S. footwear site) but has since evolved into one of the largest ecommerce portals in Europe. It has over 22 million customers and sells over 250,000 products representing 2,000 merchant brands.
Americanas is a Brazilian online marketplace with roughly 500,000 products and 10 million customers. The site has over 20,000 marketplace sellers — B2C and B2B. Its parent company also own Submarino (below).
Casas Bahia is a Brazilian marketplace with over 20 million monthly visitors. It mostly sells furniture and home appliances. The company also has a large physical presence and runs 750 brick-and-mortar stores across Brazil.
Dafiti is a Latin American marketplace with millions of unique monthly visitors. It is newer than other marketplaces, but it has grown quickly. It offers tools to sellers for onboarding and general success.
Linio is an online marketplace with a presence in eight Latin American countries: Mexico, Panama, Venezuela, Colombia, Ecuador, Peru, Chile, and Argentina — representing roughly 300 million potential customers. Linio has over 3 million products and 10,000 sellers. It has roughly 50 million monthly visitors.
Mercado Libre is the largest marketplace in Latin America. It receives approximately 150 million monthly users and operates in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Guatemala, Honduras, Peru, Panama, Portugal, Uruguay, and Venezuela.
Submarino is a popular Brazilian marketplace that sells products across many categories. It is part of the company that owns Americanas. Merchants can benefit from a similar seller process on both sites.
Alibaba is the giant Chinese B2B marketplace. It has customers in 200 countries buying over 100 million products across 40 different categories.
AliExpress is an Alibaba-owned marketplace that targets buyers outside China. It has a global English site and supports 15 other languages: Russian, Portuguese, Spanish, French, German, Italian, Dutch, Turkish, Japanese, Korean, Thai, Vietnamese, Arabic, Hebrew, and Polish.
Flipkart is India’s largest marketplace with over 10 million customers buying from roughly 100,000 suppliers. Flipkart’s logistics network helps sellers deliver their products faster. It also provides funding to sellers. Walmart recently purchased a controlling interest in Flipkart.
JD.com is a Chinese marketplace with over 300 million users. It also has a presence in Spain, Russia, and Indonesia. It is one of the largest marketplaces in the world with thousands of suppliers and its own logistics infrastructure.
Kaola is a Chinese marketplace that is part of the NetEase group, a China-based technology company. Kaola is a popular cross-border shopping platform in China. Sellers can set up a store on Kaola, or they can sell wholesale to Kaola, which then resells to consumers.
Lazada, a marketplace owned by Alibaba Group, operates in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Lazada has thousands of merchants, generating roughly $1.5 billion in annual sales.
Qoo10 is a Singapore-based marketplace. It also operates in China, Indonesia, Malaysia, and Hong Kong. Anyone registered to buy on Qoo10 can also become a seller. Qoo10 is paid only after a sales transaction is completed.
Rakuten is a giant Japanese marketplace that sells over 18 million products. It has served over 20 million customers. It also has a presence in the U.S.
Souq is a marketplace based in the Middle East and owned by Amazon. Millions of customers shop on the site each month.
Taobao is a Chinese marketplace owned by Alibaba. It has 600 million active users — the largest in the world — and over a billion products for sale. Selling on Taobao is easier for retailers that have a presence in China.
Tmall is a Chinese marketplace, also owned by Alibaba, that sells branded goods to customers in China and the surrounding countries. It, too, is one of the largest Ecommerce marketplaces in the world with roughly 500 million users and many thousands of sellers.
VIP.com is a Chinese marketplace that focuses on flash sales. It has roughly 60 million active users and more than 20,000 brands. Retailers from outside China can sell on this marketplace.
Jumia is an African marketplace operating in 14 countries representing 1.2 billion potential customers. It has roughly 50,000 sellers. It is the largest marketplace in Africa, covering approximately 80 percent of the African internet population
Kilimall is a marketplace that operates in Kenya, Nigeria, and Uganda. It has thousands of sellers targeting over 200 million consumers. The marketplace sells products only in English, making it easier for sellers to create product copy once and sell in all three countries.
Konga is the largest marketplace in Nigeria. It has thousands of sellers and roughly 50 million buyers. Sellers can store their products in Konga’s warehouse to enable faster delivery to customers, similar to the Fulfillment by Amazon model.
The Iconic is a marketplace operating in Australia and New Zealand. It launches 200 products daily and targets mostly younger females.
MyDeal is an Australian marketplace with 200,000 products across over 2,000 categories. Sellers must pass a product quality check before they can participate.
Trade.me NZ's biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of categories.