Video Submission Sites are a great way to get additional eyes on your product, service or content. They are also great for generating additional traffic to your sites while building additional backlinks as well. The go to sharing site is, of course, YouTube. People overlook the fact that it is not the only sharing site out there and others get plenty of traffic as well.
Success in Ecommerce comes from growing your audience. Distributing your product into multiple areas where your potential audience may interact with it builds awareness.
The ability to compete and stay current in this decade presents new barriers and obstacles. Gone are the days of posting product and hanging on for the wild ride that came with it. Marketing skills, a thorough understanding of what motivates your audience and the ability to speak to those motivations is crucial.
Ignoring video marketing and the coming move towards voice search is becoming more and more like trying to drive down the road with 2 flat tires. You still get some movement but it is slow and you do not get far before grinding to a halt.
Do something your competitors probably are not, be proactive. Get your product out there in as many places as you can. There is less competition on all of the different sites so you have a much better chance to stand out. As time goes on, you will easily see which ones have the most impact and potential and can double down on them.
Studies show that video drives interaction, conversions and keeps a person on your content longer. Most people video more engaging and will stay on a page longer with video. An SEO benefit inherent to videos is that people like sharing them on social media. Social posting of videos generated 1200% more sharing than images and text combined in 2016.
Of more importance to any Ecommerce seller, 64% of consumers make a purchase after watching branded social videos
It is imperative that you create videos of some sort, apply proper SEO and start a YouTube channel. Be sure to use your brand name and most important keywords naturally in your channel title and description. If you have many different products, keep the channel based SEO focused on the brand and focus the video SEO on the specific keywords.
Do not restrict yourself to only YouTube. Just as you can repurpose content and realize additional benefits from distributing it on many sites, you can realize the same benefits distributing your videos.
This article has much more than just a list of video submission sites in it. There are also high domain authority bookmarking sites that you should use for your back linking targets. Google bookmarks, for example, is one way to get a great backlink from google itself. Understand that no one strategy should make up the majority of your profile. You need backlinks from multiple resources and types.
Stay away from any type of paid backlink unless it is clearly marked as a sponsored link or article. Paid links not clearly identified as sponsored or paid, mean future trouble. Google may penalize the site making the link worthless if not consider it spam.
Google owns YouTube. If you apply proper SEO to your product videos, (Title, Keywords, and Description), many times you will find yourself ranking well on Google for those keywords fast. The lists below include many places that you can submit your video to, creating stronger google positioning for the video. Make sure that the video includes a URL pointing back to your product page, website, and content.
Taking that a step further and sharing the video to other sharing sites as well multiplies the impact while increasing exposure to what could be new audiences.
Blogs are the modern newspapers and magazines, and they can drive a ton of traffic to your videos. It is in the interest of a blog to constantly post new content to keep their readers coming back, and submitting your videos can possibly get them featured on these blogs.
Do not forget that you can use Google search queries to find additional sharing sites with searches like "submit video" or "add you video link"
Want to get your video featured on the evening news? Try submitting your content to these places.
Including your YouTube channel RSS feed in these indexes will help your video rank higher in search engine results. An MRSS feed includes multimedia which of course your YouTube feed will. However it is srill referred to as an RSS feed in most circles.
How to find the RSS feed for a YouTube channel:
How to find the RSS feed for a YouTube playlist:
What are your goals and have you determined exactly how much traffic you require to make your goal? How can you achieve goals of you do not know exactly what it will take to hit it? Knowing the exact amount of traffic that you need enables you to understand how far to go with your efforts.
If you have not realized that Ecommerce is a numbers game by now then it is time to understand. If you have a 5% conversion rate, that means that 5 out of every 100 people convert. If your goal is to make 1000$ a month in profit and you profit 20$ per sale then you need 50 sales a month to profit $1000. At a 5% conversion rate, you need 1000 visits to hit your goal.
Are your costs too high? The easiest way to control costs are to increase sales. There are 76 different opportunities for traffic on this page. Let us say that you assign a VA to this and see that 50 links are relevant for you. Six months from now your check analytics and determine that from the 50 channels the total monthly traffic equals 500 visits. Now you are halfway to your 1000 visits a month and we have not even looked at search engine traffic.
Let us talk about backlink value. Of those 50 backlinks, let us say they raise your domain authority 20 points. Google does not use domain authority as a measurement but it is a way to visualize the weight they do assign to sites.
Now if you have 10 search phrases ranking in position 10 through 20 of the search results before adding the 50 links, the chances are 6 months after adding them they are now ranking on the first page instead of the 2nd. This undoubtedly increases traffic from those search phrases as well, which in turn increases sales.
If this post is useful and or you have gained any value or knowledge from it, please share it with others that can also gain value from it. At Ecommerce Optimizer, we have a reputation of being very knowledgable about Amazon since we have been selling and involved with the platform for over 15 years. For additional Amazon tips and strategy, check out our Dominate Amazon Products Series.
We have just as much experience off of Amazon, on the web and with many other Ecommerce platforms as well. We focus on helping sellers grow their businesses to incorporate more than just Amazon reducing your dependance on any 1 platform while exponentuially growing their audience. In addition, we also have our Free Pinterest Traffic Domination Workshop, a Pinterest Launching Service, 1 on 1 Coaching and several other workshops as well. Let us help you make 2020 your best year ever!
If you already have YouTube, videos then look at the results that can be developed from existing material and simply sharing it to additional video submission sites!
All of the above sites are perfectly valid places to share your videos and content. I hope you found this list to be helpful. If you know of any other sites I should include in this list, please let me know.
Remember, the goal of submitting optimized video to the many different sites is to drive traffic and get exposure. The law of averages is on your side if you can get enough mentions and references back to your brand, product and services.
There are many ways to drive traffic to your site. Leveraging Google owned properties is one method. Using paid ads is another Pinterest is the number one driver of Free Ecommerce traffic and has been for the last several years. We offer a Free Pinterest Domination Workshop as well as a Pinterest Launch Service both of which are traffic focused. Utilizing many sources of traffic is the smartest way to build a sustainable business in 2020.
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