Pinterest Traffic Domination

The half-life of a tweet is 24 minutes, the half-life of a Facebook post is 90 minutes, and the half-life of a Pinterest pin is 3.5 months .  Pinterest has been the number 1 source of FREE Ecommerce traffic since 2018 and Pinterest users spend over 35% more than any other Social Media referral.  In 2020, Pinterests' worldwide membership exceeded Amazon and continues to rapidly expand

14 Lessons

Intermediate

Progress

Not started

Google Ads

You may have heard that between 54 and 72% of all US shoppers begin their shopping search on Amazon. The studies state that up to 72% of shoppers search on Amazon before making a purchase decision. The small play on words creates a significant gap in understanding.   Most of those shoppers first research their issues on Google to arrive at the realization that they have a problem or that a product as a solution may exist.   Sellers overlook that Amazon is neither a social platform nor one where people gather or congregate. They go there for one purpose, to shop, and Amazon is very effective at presenting products and options in a way that the shopping experience is streamlined. Google presents a much larger audience than Amazon and it creates opportunities to interact with your potential audience at multiple different touchpoints along the buyer journey.  This gives you the ability to establish and build trust with your audience before they are even aware that they need a solution.  The goal is through the establishment of brand awareness and trust, they recognize your product as the best solution for them before they even get to Amazon or whatever other purchase points they use. The purpose of this workshop is to give you a quick but detailed understanding of how to implement Google Ads in a day, 2 at the most, effectively, to create an impact on your sales.   This is not a deep dive into all things Google Ads.  This is a straight-to-the-point boost for your sales.  To top it off, we will also show you how to get a credit from Google to get to run $100. worth of ads on their adspend, not yours.

7 Lessons

Intermediate

Progress

Not started

Low Content Publishing

Imagine creating a product, the effort, and expenses occurring only in the beginning.  All future sales occurring with minimal effort, and zero inventory utilizing a Print on Demand format.    Using KDP, Kindle Direct Publishing, to produce low content books can create ongoing passive income.

You will need to make the effort and learn how to get it right.   Low content books require zero experience and do not take much time or effort to create.  Typical low content books are journals, planners, workbooks, activity books, tracking books, recipes, cookbooks, and others.    

In this workshop, you will receive usable templates and learn how to create your own templates for books.   Follow along, create your first book, learn how to scale your book business, and publish your first book by the time you finish the workshop.    Create books as a boost for your products and authority or just an additional income source.   If you have been stressing over inventories, sales, overhead, and more, then you should consider this workshop.

8 Lessons

Intermediate

Progress

Not started

Hashtag Marketing

Hashtags are a FREE, easy way to get your message and content in front of your audience and potential followers who are interested in your specific topics but are not familiar with you. Did I mention it's a very effective FREE method?

3 Lessons

Easy

Progress

Not started

Creating Buyer Personas To Increase Ecommerce Sales

A Buyer Persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers, including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

The information and insights gained from the creation of effective Buyer Personas can create endless benefits for the future of your business. Many times the benefits and rewards of having great Buyer Personas are not understood going into the creation exercise, and it is relegated to a laborious task.

That attitude can cost your company its' future because if your competitor is doing it and you are not, you are at a distinct disadvantage. Learn what effective Buyer Personas can do for your future and learn how to create and use them to your benefit.

5 Lessons

Intermediate

Progress

Not started

Content Marketing For Brands & Ecommerce

Content Marketing is a strategic approach centered on producing and circulating high-value, relevant, and uniform content to appeal to and attract a specific, targeted audience — and, ultimately, create a trustworthy brand to drive pre-determined actions and conversions.

13 Lessons

Intermediate

Progress

Not started

Email Marketing For Ecommerce

What type of Email Marketing are you doing for your business? Your email list is the backbone of your sustainable future and your security against the rules of any social site or marketplace. It is the only Ecommerce asset that you own.

4 Lessons

Intermediate

Progress

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