A Buyer Persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers, including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.
The information and insights gained from the creation of effective Buyer Personas can create endless benefits for the future of your business. Many times the benefits and rewards of having great Buyer Personas are not understood going into the creation exercise, and it is relegated to a laborious task.
That attitude can cost your company its’ future because if your competitor is doing it and you are not, you are at a distinct disadvantage. Learn what effective Buyer Personas can do for your future and learn how to create and use them to your benefit.