You may have heard that between 54 and 72% of all US shoppers begin their shopping search on Amazon. The studies state that up to 72% of shoppers search on Amazon before making a purchase decision. The small play on words creates a significant gap in understanding. Most of those shoppers first research their issues on Google to arrive at the realization that they have a problem or that a product as a solution may exist. Sellers overlook that Amazon is neither a social platform nor one where people gather or congregate. They go there for one purpose, to shop, and Amazon is very effective at presenting products and options in a way that the shopping experience is streamlined.
Google presents a much larger audience than Amazon and it creates opportunities to interact with your potential audience at multiple different touchpoints along the buyer journey. This gives you the ability to establish and build trust with your audience before they are even aware that they need a solution. The goal is through the establishment of brand awareness and trust, they recognize your product as the best solution for them before they even get to Amazon or whatever other purchase points they use.
The purpose of this workshop is to give you a quick but detailed understanding of how to implement Google Ads in a day, 2 at the most, effectively, to create an impact on your sales. This is not a deep dive into all things Google Ads. This is a straight-to-the-point boost for your sales. To top it off, we will also show you how to get a credit from Google to get to run $100. worth of ads on their adspend, not yours.