The half-life of a tweet is 24 minutes, the half-life of a Facebook post is 90 minutes, and the half-life of a Pinterest pin is 3.5 months . Pinterest has been the number 1 source of FREE Ecommerce traffic since 2018 and Pinterest users spend over 35% more than any other Social Media referral. In 2020, Pinterests’ worldwide membership exceeded Amazon and continues to rapidly expand