Ecommerce Workshops,
1 On 1 Coaching,
 Training,  & Consulting

Grow Your Brand, Audience, & Create Sustainable Success!

A Sample Of Our Ecommerce Workshops

Pinterest Workshop
Buyer Persona Workshop
Content Marketing Workshop

COVID-19 changed the world in 2020.  Ecommerce sales shattered expectations and changed the landscape forever.  The influx of first time buyers across the Internet brought people who traditionally don't buy online.  

  • An estimated 90% of US adults shopped with Walmart in 2020.  
  • Shopify merchants outsold Amazon merchants for the first time from Black Friday through Cyber Monday
  • Costco, Target, Best Buy, Kroeger, Home Depot, Lowe's and many other retailers transitioned online and recaptured previous lost market share.

In 2021, success relies on how a brand stands out and differentiates itself through interaction and online experience when so many more people are online.  Consumer behavior and expectations were already changing, 2020 accelerated those changes which sellers must now adopt.   How has consumer behavior and expectations changed?

  • More than 66% of consumers state that experience is more important than price 
  • 86% of buyers are willing to pay more for a great customer experience and value.
  • Adobe found engagement across multiple channels increased close rates 25% & Y-O-Y sales 10%
  • Recommendations from friends/family is the #1 way for new customers to trust an unfamiliar brand.

These changes have been brewing for several years.  Many of our clients are well situated and have diversified themselves in preparation. Business as usual from pre-COVID will not produce the results as in the past.  For some it will require a major cultural shift in their way of doing business, for others, a few minor adjustments will.  

At Ecommerce Optimizer, we have been building solid brands across markets, platforms and regions for over 20 years.  We can help you adjust and reposition your business for continued success and growth moving forward.

Joe Reichsfeld, Founder

Ecommerce training for all

sellers big & small

Individual Sellers

Individual sellers have certain advantages that larger sellers cannot solve.  Leverage the advantages to your benefit while standing out from the rest.  Work smarter, not harder to advance your business and get ahead of the pack

Sized Business

SMB's walk a delicate line of how to effectively focus efforts to achieve the greatest results without wasting vital resources. Maximize sales potential while training key staff to manage the big picture making multiple platforms function as one. 

Brands &

Brands are under attack from giants like Amazon, yet cannot afford to just ignore them.  Learn to balance platforms potential while protecting your brand and interests.  Custom packages are available for large groups 

Learn Ecommerce Your Way!

Online learning from anywhere, on your schedule, at your pace!


How Are The Ecommerce Workshops Structured?

Each workshop provides you with actionable techniques you can put in place that day. Subject experts use real life situations, videos, worksheets, and tools to show you how to shorten the learning curve and create results.  Complete the workshops on your schedule.   You can return and resume at anytime.

1 on 1 Ecommerce Coaching

What's in it for you?

  • 1
    Master reliable, proven strategies that produce results.
  • 2
    Learn skills applicable on any marketplace.
  • 3
    Leverage marketplace strengths, maximize potential.
  • 4
    Mastermind calls, group and 1 on 1 coaching.
  • 5
    3 hour workshops, apply skills the same day.
  • 6
    Updated often, return, review, & refocus anytime.

1 On 1 Coaching

 The changes in consumer behavior and expectations favor brands that are flexible, value their audience, are easy to interact with and focused on their providing value through experience.  If you only sell on Amazon, you have already faced tough competition from foreign competitors and manufacturers.   They are ill prepared for our emerging economy.  

As a seller, you have a choice.  Continue to fight diminishing margins, serving cheap freebie seekers, and allowing Amazon to control your future or tune in to your audience, engage them directly and provide them with the experience and value that they are willing to pay a premium for.  It is a lot easier than most think.  

Are you a seller chasing trends or are you trying to build a brand?   You have come to the right place if you are trying to build a brand. Looking for direction and a personalized plan?   We offer 1 on 1 coaching which will help you formulate a specific path to follow while providing you with 20+ years of resources and tools to minimize the learning curve as much as possible.     

If you prefer to learn at your own pace, we offer detailed workshops that you can use to create your own path while still receiving access to many of our tools and resources.  Joe Reichsfeld and Ecommerce Optimizer have helped hundreds of businesses over the years from 1 to 2 person companies all the way up to Fortune 500 brands with an omnichannel reach.  

Book a 1 on 1 call with Joe for a free strategy chat and to learn how we can help you with your continued success in this diverse new atmosphere.  Or if you are ready to move forward, just click the button below to get started growing your brand.

Minimize the learning curve. Gain valuable insight and understanding with our 1 on 1 coaching!

They say

1 on 1 coaching
1 on 1 coaching

John Warwick

I thought I knew what I was doing.  Joe made suggested directional changes that were easy to implement and paid off right away.  When it came time to scale, his connections and resources made it easier for us to implement what needed to happen.  We were reluctant at first, but his suggestions paid off big for us.

social proof
social proof

Sky Winters

The direction and knowledge provided by Joe and his team is unmatched.  Following the plan they created for us took us to new sales and profit records, opening us to areas we hadn't considered as an option, nor would we have gone there without the direction.

Pinterest Launch Service

Pinterest Account Setup

Our strategy:

  • Generate a Keyword Rich profile
  • Build Great Boards with business, lifestyle and popular topics
  • Create High-Quality Vertical Images showcasing helpful, beautiful, relevant, inspiring articles/products
  • Written Game Plan Package w/30 minute review consult upon completion

We Lay The Foundation:

  • Convert more browsers into BUYERS
  • Increase CLICKS (traffic) back to your website or listings
  • Showcase Stunning Images that lead to your PRODUCTS or articles
  • Motivate users to SHARE your content with their friends
  • Discover what your AUDIENCE loves
  • Extend your Influence as an EXPERT in your field
Pinterest Launch Service

Pinterest is the #1 source of FREE Ecommerce Traffic!  If you are not showcasing your products on Pinterest, you are missing out on sales!

Sign up TODAY & Take Advantage of our Launch Special

Ready to take it up a level maximizing 

profits while building sales?

Ecommerce coaching

Location: Scottsdale Arizona, USA

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