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Ecommerce Articles, Resources and Knowledge Base - 2022


Use our Ecommerce Articles, Resources and Knowledge Base to help you compete and succeed at selling online.  What was once much easier, now takes skill, hard work, and determination.  But it still is a very wide open market out there.  Half of the population of this planet is online.  Amazon only reaches 12% of them.  Where are the other 88% purchasing?  Your opportunities are only limited by your efforts and imagination.

"You dont need a parachute to skydive, you need a parachute to skydive twice"
-- Sir Winston Churchill

If you are new to Ecommerce or find yourself struggling, start with the resources section and focus on reviewing or defining your Unique Selling Proposition, your Buyer Persona's or Avatar's, and get a general understanding of your Buyer's Journey.  If that seems foreign to you, it is all the more reason why spending a Saturday going through it will only benefit you.  These are items that should be reviewed at least once a year anyway.

Ecommerce Articles

Beginners luck seems to happen often on marketplaces.   The issue for most is the inability to repeat the luck that they had the first time around.  COVID-19 was a boon for Ecommerce.  Many sellers that started during this time did not do anything to optimize and maintain those sales moving forward.  Now they find themselves struggling to duplicate the results.   Proper planning is essential.  

Just as essential is keeping track of what works and what doesn't work.  It is often very difficult to look back and pin point exactly what worked, when and why.   That information would be your parachute.  We have accumulated 21 years worth of data and have documented what has worked.  That makes our depth of knowledge, tools, and resources extensive.  The information presented here barely scratches the surface.

Each section below contains articles and helpful guides designed to strengthen your skills and understanding which should free your business of it's dependence on any one market or marketplace.    We also have Workshops available which are deep dives into specific topics and strategies.  For those seeking individualized instruction, we have 1 On 1 Coaching available too. 

Check back often as we publish new, extensive articles & methods to help you take your business to the next level!

MARKETING

Ecommerce Marketing is the use of promotional strategies to build your brand, drive the right traffic to your product offers, effectively convert that traffic into paying customers, and build a post-purchase relationship with those customers establishing loyalty and to aid in repeating the process over and over.  

The success of your marketing efforts determine the sustainability of your business and long term success.   There are many different methods to achieve these goals.... The articles are focused on what works the best now and how you can effectively apply those methods. 

The specifics of application and the results are different from client to client. There is no one sized fits all solution.  The goal of any marketing is to be the most effective without the huge expense.  

READ MARKETING ARTICLES

Quora Questions | How To Use Quora Marketing For Business
Drive Traffic with Pinterest Idea Ads with Paid Partnerships
Unlocking Social Virality | TikTok Ads For Ecommerce in 2023
Establishing A Brand Advocate Program For Ecommerce in 2023
Go Viral | Best Social Listening Tools [Inc. Examples] 2023
Power Up Your Sales | Best Influencer Marketing Tools 2023
Discover Your Best Brand Ambassadors And Influencers – 2023
25+ Influencer Marketing Strategy Tips – Boost Sales In 2023
Influencer Marketing Guide 2023 – Increase Ecommerce Sales
Customer Experience – Post Covid Lessons For Ecommerce
Podcast Appearance Archive 2018 – 2020
Advanced Search Operators For An SEO, SEM & Ecommerce Boost
Video Submission Sites To Increase SEO and Traffic in 2023
How To Succeed In Ecommerce in 2023 – It’s Up To You
5 List Building Mistakes To Avoid
Best Ecommerce Business Plan and Buyer Personas Templates 2022
Optimize Your Customer Journey In 2022
Boost Your Brand And Business With A Unique Selling Proposition
5 Steps To Prepare For 4th QTR Ecommerce Sales

PINTEREST

Pinterest is a visual, planning, Ecommerce search engine.  It is different than anything you have used and can be very effective.  Let's look at the description.

Visual - by design, Pinterest is visual which means the typical images are boring and have little impact.  If yours do not standout, you will never get clicks.

Planning - planning infers Im not ready to buy yet.  For that reason, pins with amazon links do not get clicked as much.  Send them to a landing page, provide memorable value, not a discount, get the opt-in and send them an email sequence providing additional value so they come to you to purchase when ready.  Since they are in the planning stage, value can be different uses of the product, lifestyle imagery, user generated content etc...

Ecommerce search engine - 85% of Pinterest users have made purchases based on pins they have seen on the site. 

READ PINTEREST ARTICLES

Drive Traffic with Pinterest Idea Ads with Paid Partnerships
40 Pinterest for Business Marketing Tips 2023
Optimize Pinterest For Business in 2023– Drive Sales
Pinterest Launch Service
Pinterest Traffic Domination Workshop Page

DOMINATE AMAZON MARKETPLACE

For most E-tailers, Amazon is a huge part of their business.  If you are in the US market, Amazon is not to be overlooked.  We focus many articles on mastering the skills required to dominate the platform.  

There are methods and strategies on Amazon that are unique to the platform. If you do not understand them, it is very easy to be swallowed up and at the end of the day, make no money.  

We cover many of these methods in our articles.  We also focus on the many off-Amazon methods of marketing that can benefit you on Amazon more than the competitive methods.  They can also build your off-Amazon business at the same time.    

Starting on Amazon is not a bad thing.  In fact it can be the financial capital needed to build your off-Amazon business.   The sooner that you understand the big picture and how Amazon plus Amazon success fits into that picture, the faster you can scale. 

Amazon is an incredibly effective sales channel.  However, by nature, Amazon itself can make things very difficult for sellers.   Positioning your business to succeed on Amazon is the first step towards getting it right.

LEARN HOW TO DOMINATE AMAZON PODUCT SALES

amazon delivery
Customer Experience – Post Covid Lessons For Ecommerce
Get More Product Reviews, Target The Right Audience In 2022
Sell On Amazon Europe – How To Double Sales And Win in 2022
Amazon Product Classification – Boost Sales And Ranking 2023
Amazon Mobile Optimization – The Ultimate Guide for 2023
Boost Sales Now! Amazon Product Bundle Listings – 2023
Save Your Account With The Amazon Email And Policy Guide [2023]
Rank On Page One Of Amazon – Ultimate Guide – 2023
3pl Companies | FBA Prep & Ship | Fulfillment Companies Resource List 2023
Get On Page One Fast With The Amazon Launch List 2023
Amazon Product Launch Success – Zero Rebates [ 2023 ]
Amazon Customer Review Team Q & A- Get Your Answers Here
Best Amazon Business Models For Successful Sellers In 2022
Q4 Prep To Ensure Success
5 Steps To Prepare For 4th QTR Ecommerce Sales

WALMART

How to sell on Walmart? That is the question on everyone's mind lately as it is clear from recent developments that most online sellers are starting to notice.

If Amazon is a chicken, Walmart is a duck.  Fried chicken does not taste like fried duck, meaning they need to be approached and managed from a different perspective with different strategies and expectations.   It is important to remember and appreciate that.

SELL ON WALMART - THE ULTIMATE GUIDE

sell on walmart

PODCASTS

I have been appearing on podcasts quite a bit over the last few years.  They have covered a wide range of topics.  Over 20 appearances in 2020 alone.

This list is updated once a year so stay tuned for 2021 as they will not disappoint you.  

PODCAST APPEARANCE ARCHIVE 2018-2020   

Podcasts

DRIVING TRAFFIC

Driving Traffic to a website or product offer is one of the most misunderstood principles of Ecommerce success in my opinion.  Anyone can drive traffic. Traffic that converts is a different story.  Throwing everything at the wall to see what sticks is expensive but for the uninformed, often it is the best place to start.  

Sustainable success will never occur with one solid source of traffic because it can stop overnight out of no fault of your own.   Sustainable success is the result of multiple sources of converting traffic.   This section of the articles on this site are devoted to the numerous different methods of driving traffic.   It is your job to find out where your audience congregates the most on the net.

Marketplaces are effective but due to competition, rarely are the best places to target your audience en masse.  If you could find 25% of that same audience except face little competition, how would that change your conversion rates?

LEARN ABOUT DRIVING YOUR OWN TRAFFIC

Drive Traffic with Pinterest Idea Ads with Paid Partnerships
25+ Influencer Marketing Strategy Tips – Boost Sales In 2023
Influencer Marketing Guide 2023 – Increase Ecommerce Sales
40 Pinterest for Business Marketing Tips 2023
Advanced Search Operators For An SEO, SEM & Ecommerce Boost
Video Submission Sites To Increase SEO and Traffic in 2023
How To Drive Product Sales With Paid Traffic Sources
Google Traffic: How To Drive Traffic by leveraging Google

RESOURCES & TOOLS

Resources are the tools that we use to accomplish our goals.   Without them, where would we be?  We all have our preferred tools, methods and strategies.  It is far too easy to get complacent in our methods.  That is when you are the most vulnerable to being overtaken by competitors.  

If you do not have a target on your back from competitors, you are not trying hard enough.  For some, who just want a slice and aren't looking to compete at the top, that is fine.   For those looking to be the best, understand that there are new, better tools constantly evolving.   Keeping your eyes open for these will give you a competitive edge.

RESOURCES AND TOOLS FOR SELLERS

The Ultimate Resource Of Marketing and Design Tools 2022
Best Product Sourcing Resources Guide for Your Online Business
Advanced Search Operators For An SEO, SEM & Ecommerce Boost
Video Submission Sites To Increase SEO and Traffic in 2023
Marketplaces To Sell On Throughout The World 2022
Save Your Account With The Amazon Email And Policy Guide [2023]
3pl Companies | FBA Prep & Ship | Fulfillment Companies Resource List 2023
5 List Building Mistakes To Avoid
Best Ecommerce Business Plan and Buyer Personas Templates 2022
Optimize Your Customer Journey In 2022
How To Drive Product Sales With Paid Traffic Sources

WORKSHOPS

The workshops below are designed to help you level up your game in each of the areas of interest presented. Many include the full systems and processes used to help a client stand apart from their competitors and take control of their business. As a member, you can access all of these workshops for as little as $39.95 per month after a 7-day free trial. The Pinterest Traffic Domination Workshop is available for FREE to all users.

Sellers who want personalized, guided coaching and a detailed game plan covering the best methods to increase sales in their niche and product categories should sign up for 1 On 1 Ecommerce Coaching with Joe. It's only $299.95 per month. Availability is limited, so get in while you can at this low price.

Pinterest Traffic Domination

14 lessons

Intermediate

The half-life of a tweet is 24 minutes, a Facebook post is 90 minutes, and a Pinterest pin is 3.5 months . Pinterest is the number 1 source of FREE Ecommerce traffic since 2018 and users spend over 35% more than any other Social Media referral. As an effective visual, planning, search engine, how will you use to benefit your business?

Content Marketing For Brands & Ecommerce

13 lessons

Intermediate

Content Marketing is a strategy centered on producing and circulating high-value, relevant, content to a specific audience. Follow the process we have used to create communities resulting in 7 and 8 figure sales using organic traffic from evergreen content.

Creating Buyer Personas

5 lessons

Intermediate

A Buyer Persona is a semi-fictional representation of your ideal customer based on research and data about real people.
Understanding your audience and their motivations is key to your success. Simplify your efforts when you understand your personas. Go through our workshop to nail this down quick!

Google Ads

7 lessons

Intermediate

Amazon states that 72% of shoppers search on Amazon before making a purchase. This creates a significant misunderstanding. Shoppers research their issues on Google, Social Media and Forums first to understand the problem and find solutions. Get in front of potential buyers long befote they get to Amazon with Google Ads.

Low Content Publishing

8 lessons

Intermediate

Imagine creating a product, the effort, and expenses occurring only in the beginning. All future sales occurring with minimal effort, and zero inventory utilizing a Print on Demand format. Using KDP, Kindle Direct Publishing, to produce books and content can create ongoing passive income like this

Hashtag Marketing

3 lessons

Easy

Hashtags are a FREE, simple way to get your message and content in front of your audience and potential followers who are interested in your specific topics. They work extremely well for targeting influencers audiences, competitors, and borrowing the efforts of other creators to help distribute your message.

1 On 1 Ecommerce Coaching & Consulting

1 On 1 Ecommerce Coaching For Individuals And Businesses Of All Sizes

  • 24/7 access - workshops, webinars & files
  • Return & resume anytime
  • Private Facebook Group
  • 1 on 1 coaching & consulting
  • 1 hour every other week
  • Extra staff in coaching is OK
  • Coaching value $1000. per mo.
  • Topics set from your goals
  • Extra Coaching @$300. per hr
  • 3rd party tool discounts
  • Private access to proprietary tools
  • Access member-only resources
  • Insider info & best practices
  • Learn the secrets behind over 7 million successful launches

"Today's world is filled with people who have a lot of 

joe-reichsfeld

advice, but what they don't have is the ability to help you reach your goals. I can help you. Are you ready to let my experience work for you? Let's talk."

Would you like to know if coaching is right for you and get started on taking control of your future? Book a free strategy call with Joe to find out! There's limited availability, so book now before this offer ends.

“Using Joe’s techniques, I was able to engage my target audience in a way like never before to create social proof for my product, gain reviews, and build traction in my niche. With Joe’s methods, I was truly able to add value to my product like no other seller in the market.”

Adam L. (Amazon 3rd Part Seller)

“Ecommerce Optimizer was a huge benefit to my business. Leveraging tested methods and fundamentals I was able to tune my existing marketing and add new forms to reach potential customers without wasting tons of money. My weekly sales baseline increase 3 fold over 6 months and I was able to keep my marketing budget the same. Solid business fundamental a must if you're looking to grow your business.”

Dave H. (Amazon 3rd Party Seller)

“We have seen substantial growth in our online sales while also expanding into markets and onto platforms we wouldn't have with ease and success.   Joes' insight has enabled us to avoid making costly mistakes while optimizing our existing listings and increasing sales on them as well.   His knowledge of how the marketplaces function saved us quite a bit, almost 100k a year in fees on Amazon alone.   This has been a very positive experience for us and we look forward to continue working together. ”

Chris D. (Amazon Vendor, Multi-Channel Worldwide Brand)

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