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Ecommerce Articles, Resources and Knowledge Base - 2022
Use our Ecommerce Articles, Resources and Knowledge Base to help you compete and succeed at selling online. What was once much easier, now takes skill, hard work, and determination. But it still is a very wide open market out there. Half of the population of this planet is online. Amazon only reaches 12% of them. Where are the other 88% purchasing? Your opportunities are only limited by your efforts and imagination.
"You dont need a parachute to skydive, you need a parachute to skydive twice"
-- Sir Winston Churchill
If you are new to Ecommerce or find yourself struggling, start with the resources section and focus on reviewing or defining your Unique Selling Proposition, your Buyer Persona's or Avatar's, and get a general understanding of your Buyer's Journey. If that seems foreign to you, it is all the more reason why spending a Saturday going through it will only benefit you. These are items that should be reviewed at least once a year anyway.
Beginners luck seems to happen often on marketplaces. The issue for most is the inability to repeat the luck that they had the first time around. COVID-19 was a boon for Ecommerce. Many sellers that started during this time did not do anything to optimize and maintain those sales moving forward. Now they find themselves struggling to duplicate the results. Proper planning is essential.
Just as essential is keeping track of what works and what doesn't work. It is often very difficult to look back and pin point exactly what worked, when and why. That information would be your parachute. We have accumulated 21 years worth of data and have documented what has worked. That makes our depth of knowledge, tools, and resources extensive. The information presented here barely scratches the surface.
Each section below contains articles and helpful guides designed to strengthen your skills and understanding which should free your business of it's dependence on any one market or marketplace. We also have Workshops available which are deep dives into specific topics and strategies. For those seeking individualized instruction, we have 1 On 1 Coaching available too.
Check back often as we publish new, extensive articles & methods to help you take your business to the next level!
Ecommerce Marketing is the use of promotional strategies to build your brand, drive the right traffic to your product offers, effectively convert that traffic into paying customers, and build a post-purchase relationship with those customers establishing loyalty and to aid in repeating the process over and over.
The success of your marketing efforts determine the sustainability of your business and long term success. There are many different methods to achieve these goals.... The articles are focused on what works the best now and how you can effectively apply those methods.
The specifics of application and the results are different from client to client. There is no one sized fits all solution. The goal of any marketing is to be the most effective without the huge expense.
Pinterest is a visual, planning, Ecommerce search engine. It is different than anything you have used and can be very effective. Let's look at the description.
Visual - by design, Pinterest is visual which means the typical images are boring and have little impact. If yours do not standout, you will never get clicks.
Planning - planning infers Im not ready to buy yet. For that reason, pins with amazon links do not get clicked as much. Send them to a landing page, provide memorable value, not a discount, get the opt-in and send them an email sequence providing additional value so they come to you to purchase when ready. Since they are in the planning stage, value can be different uses of the product, lifestyle imagery, user generated content etc...
Ecommerce search engine - 85% of Pinterest users have made purchases based on pins they have seen on the site.
For most E-tailers, Amazon is a huge part of their business. If you are in the US market, Amazon is not to be overlooked. We focus many articles on mastering the skills required to dominate the platform.
There are methods and strategies on Amazon that are unique to the platform. If you do not understand them, it is very easy to be swallowed up and at the end of the day, make no money.
We cover many of these methods in our articles. We also focus on the many off-Amazon methods of marketing that can benefit you on Amazon more than the competitive methods. They can also build your off-Amazon business at the same time.
Starting on Amazon is not a bad thing. In fact it can be the financial capital needed to build your off-Amazon business. The sooner that you understand the big picture and how Amazon plus Amazon success fits into that picture, the faster you can scale.
Amazon is an incredibly effective sales channel. However, by nature, Amazon itself can make things very difficult for sellers. Positioning your business to succeed on Amazon is the first step towards getting it right.
How to sell on Walmart? That is the question on everyone's mind lately as it is clear from recent developments that most online sellers are starting to notice.
If Amazon is a chicken, Walmart is a duck. Fried chicken does not taste like fried duck, meaning they need to be approached and managed from a different perspective with different strategies and expectations. It is important to remember and appreciate that.
I have been appearing on podcasts quite a bit over the last few years. They have covered a wide range of topics. Over 20 appearances in 2020 alone.
This list is updated once a year so stay tuned for 2021 as they will not disappoint you.
Driving Traffic to a website or product offer is one of the most misunderstood principles of Ecommerce success in my opinion. Anyone can drive traffic. Traffic that converts is a different story. Throwing everything at the wall to see what sticks is expensive but for the uninformed, often it is the best place to start.
Sustainable success will never occur with one solid source of traffic because it can stop overnight out of no fault of your own. Sustainable success is the result of multiple sources of converting traffic. This section of the articles on this site are devoted to the numerous different methods of driving traffic. It is your job to find out where your audience congregates the most on the net.
Marketplaces are effective but due to competition, rarely are the best places to target your audience en masse. If you could find 25% of that same audience except face little competition, how would that change your conversion rates?
Resources are the tools that we use to accomplish our goals. Without them, where would we be? We all have our preferred tools, methods and strategies. It is far too easy to get complacent in our methods. That is when you are the most vulnerable to being overtaken by competitors.
If you do not have a target on your back from competitors, you are not trying hard enough. For some, who just want a slice and aren't looking to compete at the top, that is fine. For those looking to be the best, understand that there are new, better tools constantly evolving. Keeping your eyes open for these will give you a competitive edge.
