Advanced Search Operators For An SEO, SEM & Ecommerce Boost

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Advanced Search Operators / Google Dorks

Take Control OF Your marketing with advanced search operators

Advanced Search Operators, also known as Google Search OperandsGoogle DorksGoogle Exploits or any one of the multiple names they are called can be very useful for marketing.  Using them ethically  can give you a competitive edge, providing SEO benefits, SEM opportunities, and Ecommerce optimization data.

It allows you to build a better listing while building valuable knowledge of your competitors strategies and tactics.  These queries and techniques have a long sordid relationship with web users going all the way back to the late 90's.  To understand the true potential, you need to understand the background


These search techniques, also known as Google Dorks, have been written about quite a bit over the years, although they were a well kept secret from most, even the general public.  Regardless of what we have been told, Google indexes EVERYTHING, even the items that it is told not to. While Google might not index it initially, some other system or component does which is then indexed by Google.

It is all there, your first traffic ticket, that risqué selfie you deleted 2 minutes after posting, competitors confidential docs accidentally left on their website back-end, security camera footage, those chats and text messages you think you deleted forever.  

Face it, privacy, is a thing of the past.  You might be the most cautious person in the world, but the institutions we entrust our lives to are not.  Humans are careless by nature. 

A college degree in hacking is not required to find any of it.   A good understanding of search operators and how to form queries is powerful knowledge.   A lot has been written about Google Dorks & Search Operators over the years although not many people are aware of just how much private data can be uncovered with it.  

Quite a bit of hacking and private data has been exposed over the years with simple Google Dork search queries.

Ethical Searching

Now that we are past the depressing state of our privacy in 2020, imagine the power that these same queries, if used ethically and correctly, can provide a business person in regards to fully understanding all of the nuances and strategies of the competitive environment around them!    

I began using advanced search operators in 2003 to level the playing field for small businesses against the corporate giants they were up against.  I never used them illegally in business, probably close, but I was careful not to cross the line.   What I quickly learned is that businesses are even more careless than individuals.   It was too easy to get the info needed legally to have to do anything illegal.  

Nothing has changed.  It is all out there.  It comes down to knowing how to put together the query and what to look for.  Figuring out the best way to do it is as simple as .... a google search and some trial and error.


Olori Magege


Knowledge + Action = Power, sounds so infinitely simple doesn't it?  I became very familiar with that phrase long ago when a good friend and his college professor took it to Africa to teach empowerment seminars.  The principal they taught was very straight-forward. Knowledge did nothing more than make you smart.  Actually doing something with that knowledge, putting it to good use through actions, created power.

It put power back in the hands of the individual to better themselves and their lives.  

Most small business men and women feel overwhelmed from the pressures of running a business in the 21st century.   As a result many overcomplicate even the simplest of tasks.   It is very difficult for a new ecommerce seller as it seems there is no correlation between any prior business knowledge and getting into the business compared to opening a brick and mortar business.  Yet, the principals are the same, the complexities are just as complicated, just a little different.

Marketplace sellers are bombarded with tools, webinars, self proclaimed guru's (many actually are nicely dressed snake oil salesman), promising that their way is the right way.  

Many sellers are so blurry and drunk on the what ifs, they dont pay attention to the details and warnings stated by the legitimate seminar givers, opting to only hear what they want to hear.  Advanced search operators provide real data, public data but many times data not meant for everyone to know.  

Wanted By The FBI -

Google Dorks

In October 2013, the FBI issued a warning to police and other emergency response personnel about a lethal new tool which ‘malicious actors’ had been using with deadly effect against American government institutions – Google Dorks.

“Unidentified attackers used Google dorks to find websites running vulnerable versions of a proprietary internet message board software product, according to security researchers,” the FBI warning says.

“After searching for vulnerable software identifiers, the attackers compromised 35,000 websites and were able to create new administrator accounts. ”   The sad part is that with all of our technology, your data is no more protected now than it was in the early 2000's.  


No tool, no computed number like bsr, or questionable review can provide you with the detailed information that competitive research does.  All of the money spent on many of the launch services and exorbitant PPC spend can be avoided with a detailed, extensive understanding of the competitors, their listings, the environment, the target audience and the strategies done 60 days prior to launch.  

By the time you actually launch, you have your initial traffic lined up, your optimized listing in place, your audience targeted with converting keyword phrases and copy that speaks to them,  all provided by those you intend to overtake and take market-share from.   

 This article will explain how advanced search operators will help you understand the landscape with quick detailed information

Empower Your Decisions

The better you understand your competitors, the easier it will be to take that knowledge and use it as a platform to leap past them. Look at Amazon for example, they use your sales data and metrics to determine what products to sell and private label.  While you dump a ton of money into competing for the 2 word phrases on PPC, Amazon is doing close to 60% of its own sales on long tail phrases.

Who do you measure product & listing quality against if you don't even know who the competition is and their strengths and weaknesses?   Your mission never ends until your rank first for your keywords,

Your priority should always be understanding why someone ranks better than you and improving on what they do right.  The person ranking better than you should always have a target on their back.

Any one of us can pick apart anyone one else and produce a laundry list of the things they do wrong. Competitive advantage comes from understanding what the best do, improving on their model and outperforming them.    

Don't bring me your problems, bring me your solutions or the information needed to help you create the solution.  The purpose of everything I do is to challenge people to step up to the plate.  Tell me what your competitors are doing right, I will tell you how to challenge that and make it better.

Utilizing the many different advanced search operators listed below, you can gain a wealth of information that will empower your decision making and strengthen your strategies.  

Thoroughly researching competitor data, listing details, performance, market influencers, demographics, relevant converting keywords, strength of listing message is the most important step in product selection, positioning and listing.   

1 0n 1 Coaching Available

Make Decisions Based On Reality

Sellers that rely on popular tools, BSR (Best Seller Rank), reviews and other measurements easily manipulated are setting themselves up. Data provided by many of the current tools is easily manipulated.  Many of the current Amazon tools are built upon BSR data and data from the Amazon Api.  Amazon itself manipulates BSR all of the time and admittedly provides real-time accurate data to no one.  

It is advantageous to understand your competition, recognize expansion as it happens, & locate markets with opportunity.  A strong position is always be one step ahead of the competition.

Google Advanced Search Operators used effectively are key to gaining powerful information and knowledge about competitive details that can do nothing but assist you in making informed decisions.  A seller that is at the top of his game in terms of optimization and sales on Amazon plus drives their own converting off amazon traffic is generally untouchable,  because such a small percentage of sellers do that.  

Google Advanced Search Operators

Advanced Operator Meaning Example
site: Shows all assets indexed to that URL
[#][#] or numrange Search within a range of numbers. "link building services" numrange:"$450 $1000"
date: Search for a range of months. "Content marketing articles" date: 4
safesearch: Exclude adult content. safesearch:adult learning
info: Info about a page.
related: Related pages.
intitle:Searches for the word or phrase in the title. intitle:"proposition"
allintitle: Searches for every word in the title. allintitle:"inbound marketing campaign"
inurl: Searches for words in the url. inurl:ecommerce
allinurl: Searches for all words in the url. allinurl:"amazon business models"
intext:Shows only results containing the words in the body. intext:optimization
allintext: Used to restrict results to all of the keywords appearing in the body. allintext:"video submission sites"
filetype: or ext: Search for files with a specific extension. filetype:pdf|docx|rtf
cache: Show Google's cached results of a specific page.
phonebook: or rphonebook: or bphonebook: View all, residential, and business listings. bphonebook:"Ecommerce Optimizer"
author: Search for an author of a newsgroup post. author:"Joe Reichsfeld"
insubject: Search only the subject of newsgroup post insubject:"website optimization"
AND Returns results from both sides of the query. hijackers AND suspension
NOT Returns results excluding everything after the word NOT. "Kim Jung Un" NOT "Jeff Bezos"
“” (double quotes) Use quotes to search for exact match words, a set of words, proper nouns and expressions. "FBA Prep and Ship"
* (asterisk) Use the asterisk as a placeholder for wildcard terms. why did the * cross the road
OR | (vertical bar or pipe) Use capital OR as well as | (vertical bar or pipe) to search for pages using one or several words. Digital Marketing OR Content Marketing; blue|green|yellow|red
- (minus sign) The dash before a word will exclude all the results that include that word. Panda and penguin -google -seo
~ (tilde) Include the tilde sign before a word to search for that word and other synonyms. ~behavioral health
in Use in for conversions and translation.7 pounds in grams; yes in German
..(two periods) Two periods with no spaces to see results that contain a range like dates and prices. Seo news 2017..2018 Country Redirect, gives you true results from, not,, or any local versions. "international fulfillment companies"
inanchor:Search for sites receiving branded backlinks from a specific term
Keyword +“top 10 resources”/”top resources” Use when searching for top 10 resources. You can subsititute resources for things like sites/"top sites," websites/"top websites, tools"/"top tools," etc. "PPC Management" +“top 10 resources”/”top resources”
Keyword +“recommended resources”/”suggested resources” Search for recommended or suggested resources. You can substitute recommended or suggested with favorite. "listing optimization" +“recommended resources”/”suggested resources”
Keyword +“useful sites”/”interesting sites” Find useful or interesting sites for the topic . "Search Marketing" +“usefulsites”/”interesting sites”
Keyword +“guide” Locate guides specific to the keyword. "competitive research" +“guide”
“list of +Keyword +sites” Find a list of sites for a certain term. “list of +keyword tool +sites”
Keyword +“news”/”industry news” News can be replaced with magazine or journal. "Social Media Marketing" +“news”/”industry news”
Keyword +“whitepapers” You can replace whitepaper with videos, podcast etc."Driving listing traffic" +“whitepapers”
Keyword/yourCompetitorName +“guest blog” Find blogs to guest post on based on a specific word. Search Marketing/SEER +“guest blog”
Keyword You can replace wordpress with other blogs or sites. Analytics
Keyword +intitle:”experts interview”/talk/discuss/answer Find articles and sites that have experts, interview, talk, etc in title. Penguin 4 +intitle:”experts interview”
Keyword +“add a site”/”submit site”/”suggestsite”/”post site”/”recommend site” You can replace site with url or listing. SEO +“add a site”/”submit site”/”suggestsite”/”post site”/”recommend site”
Keyword +add/submit/suggest/post/list/recommend article You can replace article with video, podcast, event "basic listing optimization" +add/submit/suggest/post/list/recommend article
Keyword +”add your business”/”list your business” Find sites where you can list or add your business. Digital Marketing +”add your business”/”list your business”
Keyword +directory Find directories based on keywords. Content Marketing +directory
industryName +intitle:tools You can substitute intitle with inurl or replace tools with badges, widgets & infographics. Search Engine Marketing +intitle:tools
industryName +top/recommended/useful/favorite/amazing/awesome tools You use the variations after the backslash. "Search Engine Optimization" +top/recommended/useful/favorite amazon tools
ProductName +review You can replace review with ratings, comparison, price, ect or replace wordpress with another site. Mac Book +review
ProductName +intitle:review You can replace review with ratings, etc.Iphone6 +intitle:review
industryName Search questions and answers and you can replace quora with other q&a site. Blogging
industryName Find industry-specific social profiles. Technology
industryName Find industry-specific events. Marketing
+Chamber of Find chamber of commerce sites. +Chamber of commerce

Advanced Search Operator Examples

Discover Platforms Competitors Use

ProductName +marketplace
BrandName +marketplace

Example:   +"Helium 10"    Would tell me if Helium 10 has an instagram presence and/or is mentioned on Instagram
+"Helium 10" +"buy now"|purchase|price|"add to cart"  This inquiry would tell me if it for sale on 

Blogs Accepting Sponsored/Paid Reviews

Keyword + intext:”sponsored post”|”paid post”
Keyword + intext:”sponsored review””paid review”

Example:   +"home decor" +intext:”paid post”|"sponsored post"  This would reveal a list of sites that accept paid or sponsored posts in the home decor category

Google Public User Profiles

You can search Google’s public user profiles with search query strings:

or by appending &tbs=prfl:e onto any search URL.

Image Search

allintitle:, allinurl:, filetype:, inurl:, intitle:, site:

For more advanced search options use Google Advanced image search

Industry Specific Social Profiles

"keyword phrase or industry"
"keyword phrase or industry"
"keyword phrase or industry"
"keyword phrase or industry"
"keyword phrase or industry"
"keyword phrase or industry"

Industry Specific Events

IndustryName +intitle:conference|seminar|expo|"trade show"|exhibition

+Skubana +intitle:"IRCE 2018"   Is Skubana going to be at IRCE 2018


Source any type of forum to participate in, contribute to or market to using the search string below, substituting your topic in place of "ocean kayak".  This is also a great way to source mentions, competitor mentions or discussions that you want to be involved in

Keyword/Category/Industry/Competitor/Brand inurl:forum|forums|discussion|viewthread|showthread|viewtopic|showtopic

Example:    "ocean kayak" inurl:forum|forums|discussion|viewthread|showthread|viewtopic|showtopic

Link Reclamation

“company URL”

A Quick Break

You Made It This Far,
Try These For Something Different

Search Google for any of the following

 Zerg Rush


super mario bros

conway's game of life

flip a coin


google in 1998

I’m Feeling Lucky

Search Google Images for    atari breakout

Finally, expect google to do a robot check on you at some point.   It happens all of the time.  Dont worry, nothing will happen to you.  I have seen that so many times, they would have fed me to the wolves by now.  I would have more of an impact if it was accompanied by this music...  

Google Fail

Product Review Websites & Blogs

 +review|ratings|comparison|"price comparison"|recommended

+intext:”powered by wordpress”|”powered by typepad”|"powered by blogspot"|"powered by live journal"

And/Or:  (the queries below indicate a specific site search)

Find reviews or comparisons of fidget spinners on a wordpress blog:
+review|comparison +"fidget spinner" +intext:”powered by wordpress”

Search Operators For Blog Search

You can use following search operators with Google Blog:

inblogtitle:keyword – restricts search to blog titles
blogurl:keyword – restricts search to blog URLs
link: – find blogs linking to the given page
inpostauthor:”Author Name”  – find blog posts written by a specified author

Google Search Operators

Guest Post Opportunities

Keyword/yourCompetitorName +inurl:category/guest|contributors

Keyword/yourCompetitorName +inanchor:contact +“guest blog”|“guest article”|“guest blogger”|“guest Column”

Keyword/yourCompetitorName +inanchor:contact +“write for us”|“write for me”|"become a contributor”|“contribute to this site”

Keyword/yourCompetitorName +“guest blog”|“guest article”|“guest blogger”|“guest Column”

+"home decor" +inanchor:contact +“guest blog”|“guest article”|“guest blogger”|“guest column”

Guest Post Search Operators

Job Post Opportunities

industryName + intitle:interview -job
industryVertical + intitle:interview -job
competitorName + intitle:interview -job
industryName + inurl:interview -job
industryVertical + intitle:interview -job
competitorName + inurl:interview -job
Keyword + intitle:”experts interview”/talk/discuss/answer

Laser Focus

YouTube Search Operators

Search Operators -Append search operator to your query. 

+keyword                 Force keyword matching 
-keyword                  Exclude keyword 
“keyword(s)”             Force exact keyword(s) match 
intitle:                       Look for keywords in content title 
,hour                         Content uploaded in the last hour only 
,today                        Content uploaded today 
,week                         Content uploaded this week  
,month                       Content uploaded this month 
,year                           Content uploaded this year 
,video                         Videos only 
,channel                     Channels only 
,playlist                       Playlists only 
,movie                        Movies only 
,show                          Shows only 
,long                           Content longer than 20 minutes 
,short                          Content shorter than 4 minutes 
,live                             Live streaming content only 
,4k                               4K content only 
,hd                               HD content only 
,cc                                Captioned content only 
,creativecommons       Creative Commons licensed content only 
,spherical                     360° content only 
,3d                                3D content only 
,hdr                               HDR content only

Bing Advanced Search Operators

LinkFromDomain:  Through this search operator you can get a list of all the external links of a website.
For example: – returns a list of all the external links of the seomoz website.

url:  This operator is used to check whether a particular URL is in the Bing index.
For example:

feed:  This operator can be used to find RSS feeds of the blogs related to your search term.
For e.g. feed:seo – returns the RSS feeds of all the SEO related blogs.

location:country_code  This operator is used to return web pages from a specific country or region.
For example: “seo blogs” location:gb – returns UK seo blogs.    Note: You can get a complete list of country codes from here

prefer:  This operator is used to add emphasis to a search term.
For e.g. jaguar prefer:car – returns list of web pages which talk about the Jaguar car and not jaguar cat or any other thing related to jaguar.

contains:filetype  Use this operator to find websites which link out to a particular file type.
For e.g. contains:pdf – returns a list of websites which link out to PDF documents. contains:pdf – find all the webpages of seomoz which link out to a PDF document. contains:pdf – Find all the external links of seomoz which in turn link out to a PDF document.

inbody:  This operator is used to return web documents in which the HTML body of a web document contains all the words following the colon.
For example: inbody:”seo takeaways”    Note: inbody: operator can be used to find web pages which mention your brand name but don’t link out to you.

language:language_code  This operator returns web pages written in a specific language.
For e.g. “seo cheatsheet” language:fr – returns all the web pages which contain seo cheatsheet in french.  
Note: you can get a complete list of language codes from here

ip:  This operator is used to find websites hosted on a specific IP address.
For example: ip:

site:  Same as Google Search operator ‘site:’
inurl:  Same as Google Search operator ‘inurl:’
intitle:  Same as Google Search operator ‘intitle:’
inanchor:  Same as Google Search Operator ‘inanchor:’
filetype:  Same as Google Search operator ‘filetype:’

For best results use industry keywords.

Putting It all Together

The amount of information out there, available in the public space is insurmountable.  If you try hard enough, you can find out almost anything.  Add to that the sheer amount of Wifi enabled devices and you would seriously be surprised at the amounts of data being collected and stored about you

Using advanced search operators ethically is in the hands of the user.  I left out some of the more sinister commands, but they can be easily found.  Using some of what I laid out above, you should be able to gain knowledge about your competitors strategies that you may not have otherwise known.  Additionally you can use different combination of the queries to identify many opportunities to get the word out about your brand and offers.  

Sitting on your hands doing nothing waiting on the marketplace to provide you with traffic and riches will get you a little more than your effort.   Why not use quick little search queries to identify ways and places to grow your brand that others are not pursuing yet?  Work smarter, not harder.  Take advantage of the resources at your finger tips instead of throwing money, your precious margins at every little hiccup in the road.

Stay Safe

Finally, stay safe.  Keep your private data safe, dont upload it anywhere or keep it on an internet connected computer. Even that may not be enough because the bank or institution that you trust that data with may not be very safe.   Equifax is the perfect example of a company entrusted with the most vital of our data, hacked and allowed to continue business after admitting it was much worse than they first led the world to believe.  

Wifi enabled devices are everywhere.  There is no real way to protect every single entry point.  If you have an Echo at home, Alexa, use Siri, Cortana or any of the the other voice-enabled device, you are at risk.  Everything you say is monitored and stored in a database in the cloud.  Last summer it was reported that a high rollers database was stolen from a casino, hacked through an unprotected Wifi enabled thermometer on the lobby aquarium.  How do hackers find those vulnerabilities?  By using the right query string of google advanced search operators.   It is actually very easy!

If this post is useful and or you have gained any value or knowledge from it, please share it with others that can also gain value from it. At Ecommerce Optimizer, we have a reputation of being very knowledgeable about Amazon since we have been selling and involved with the platform for over 15 years.  For additional Amazon tips and strategy, check out our Dominate Amazon Products Series.   

We have just as much experience off of Amazon, on the web and with many other Ecommerce platforms as well.  We focus on helping sellers grow their businesses to incorporate more than just Amazon reducing your dependence on any 1 platform while exponentially growing their audience.  In addition, we also have our Free Pinterest Traffic Domination Workshop, a Pinterest Launching Service1 on 1 Coaching and several other workshops as well.  Let us help you make 2021 - 2022 your best years ever!

If you have gotten value from this post, please share it to social media so others can get value from it as well.

About the author 

Joe Reichsfeld

Joe Reichsfeld is an E-commerce Coach and Consultant who has been helping entrepreneurs succeed online since 1999. Before E-commerce, Joe spent almost 20 years managing and consulting in the food and beverage industry. His background, plus years of experience working with thousands of sellers, gives him a unique perspective and approach that has helped many clients.

Joe currently works with solopreneurs, small and medium-sized businesses, and Fortune 500 companies. He helps his clients create strong brands—using organic and paid methods—that have proven to deliver sustainable sales, traffic, and long-term growth. His strategies help clients dominate their niches and reach a larger target audience while diversifying across markets and borders. Book a 1 on 1 coaching call with Joe today and find out how he can help your business grow!


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14 lessons


The half-life of a tweet is 24 minutes, a Facebook post is 90 minutes, and a Pinterest pin is 3.5 months . Pinterest is the number 1 source of FREE Ecommerce traffic since 2018 and users spend over 35% more than any other Social Media referral. As an effective visual, planning, search engine, how will you use to benefit your business?

Content Marketing is a strategy centered on producing and circulating high-value, relevant, content to a specific audience. Follow the process we have used to create communities resulting in 7 and 8 figure sales using organic traffic from evergreen content.

5 lessons


A Buyer Persona is a semi-fictional representation of your ideal customer based on research and data about real people.
Understanding your audience and their motivations is key to your success. Simplify your efforts when you understand your personas. Go through our workshop to nail this down quick!

7 lessons


Amazon states that 72% of shoppers search on Amazon before making a purchase. This creates a significant misunderstanding. Shoppers research their issues on Google, Social Media and Forums first to understand the problem and find solutions. Get in front of potential buyers long befote they get to Amazon with Google Ads.

8 lessons


Imagine creating a product, the effort, and expenses occurring only in the beginning. All future sales occurring with minimal effort, and zero inventory utilizing a Print on Demand format. Using KDP, Kindle Direct Publishing, to produce books and content can create ongoing passive income like this

3 lessons


Hashtags are a FREE, simple way to get your message and content in front of your audience and potential followers who are interested in your specific topics. They work extremely well for targeting influencers audiences, competitors, and borrowing the efforts of other creators to help distribute your message.

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“We have seen substantial growth in our online sales while also expanding into markets and onto platforms we wouldn't have with ease and success.   Joes' insight has enabled us to avoid making costly mistakes while optimizing our existing listings and increasing sales on them as well.   His knowledge of how the marketplaces function saved us quite a bit, almost 100k a year in fees on Amazon alone.   This has been a very positive experience for us and we look forward to continue working together. ”

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