Sell On – The Complete Guide 2023

  • Home
  • /
  • Articles
  • /
  • Sell On – The Complete Guide 2023



how to sell on in 2020

Selling On Walmart- Is It Right For Your Business?

How to sell on Walmart? That is the question on everyone's mind lately as it is clear from recent developments that most online sellers are starting to notice. It helps that Shopify and Walmart cut a deal earlier this year, enabling Shopify sellers to sell on Walmart from within their store.

The COVID pandemic of 2020 pushed a lot more buyers online as well. Some impressive numbers about eCommerce in 2020:

  • US eCommerce is expected to grow by 18% this year
  • In May '20, had 438.5 million visits, up from 294.5 million visits in February '20
  • Walmart is expected to grow 44%+ this year vs. less than 1% for Amazon
  • Over 74% of all first time eCommerce purchases occurred on Walmart this year.
  • Over 75% of's sales come from non-store inventory.
  • Just announced,'s sales are up 97% for the second quarter

The numbers above clearly show that is the land of opportunity at the moment.  Their biggest competitor has not had a great year by any means.  Their numbers aren't down, but they made several wrong moves and poorly chosen statements in public.

While they bragged about sky-rocketing sales during COVID, their numbers state otherwise.  Buyer trust on the platform is at an all-time low.   Walmart and Shopify seem to have been the big winners from all of the troubles in 2020 and 2021. 

Studies from 2019 show that less than 18% of US buyers trust Amazon reviews and that for the first time ever, more buyers trust Walmart. Still, in comparison, Walmart's sales are not that much for eCommerce. There certainly is enough business for all 3 to do just fine.

Pros Vs. Cons Of Selling On Walmart.Com


  • No Set Up Fees
  • No Monthly Fees
  • Expanded Customer Base
  • In-Store Returns
  • Low Competition
  • Brand Awareness
  • Buyer/Seller Communication
  • Retail Possibilities


  • Margins
  • Slow Seller Support
  • Approval System
  • Fulfillment/Shipping
  • Corporate Retail Mentality
  • Payoneer

What Should A Seller Expect?

What can a seller expect on  Let's set the record straight.

Walmart is not what you are used to. If Amazon is a duck, Walmart is a chicken. They might have some similarities but in the end, they are very different. It may look like fried chicken, but fried duck tastes different with a different texture.

Shop Online at

What exactly does that mean? If you go in with the same expectation, strategies, and positioning, expect to be extremely disappointed.

You cannot just copy your listings to Walmart, they have a different setup.  ListingMirror, and similar listing software is great for the heavy lifting, but it optimizes nothing on any site.  

When you move listings from one site to another, not optimizing the listing for the specific site it is on will cost you sales.   Walmart Listing SEO is enough of a topic for it's own article.

A Curated Community

One major benefit of using Walmart is they are very picky about who they accept as sellers these days.  Using their own words:

"We only want great sellers, so we’re selective in who we approve to join. Our ideal sellers:

  • Deliver best-in-class customer service
  • Sell unique products and brands
  • Price competitively
  • Fulfill orders fast and reliably"

Buyer Personas - Who Is Your Audience

The key to success in any business is knowing your demographic. Do you have buyer personas created for your target buyers? 

If you don't, you miss out on vital information that helps inform your audience's decisions. If you don't, why not?  

Why am I bringing it up in an article about Walmart?  Because as marketers, it is your job to understand your audience.   What do you think the demographics of the average user is?   I'll bet you are wrong!  

The demographics between major online marketplaces are very similar. The median income for a Walmart online shopper is nice and high compared to the in-store shopper.

  • More than 33% of customers are between ages 23-38.
  • The average buyer has a medium-to-high household income
  • Most are homeowners with families 

Why Should I Sell On Walmart?

While Walmart might not do the sales that the their biggest competitor does, US shoppers trust Walmart reviews more now and early indications are that more and more shoppers are switching to Walmart every day.   With a younger base demographic, Walmart could surprise everyone and slam dunk the competition in the long run.  

People do not realize that Walmart was slaying dragons in the industry all the way back in the mid 1990's.   Walmart opened their first superstore in China in 1996, the same year it finally expanded to Alaska giving it a presence in all 50 states.  

Walmart is flush with cash reserves while their competitor is not.  Much less of Walmart's' assets are financed by debt(60%) compared to AMZ's 78%.  Walmart is actually also seen as a much better long term investment because of this plus there is a Walmart within 10 miles of almost every American citizen. 

How Is Selling On Walmart Different?

Every new product used to get physically reviewed before approval although I think they have moved away from that.

If you sell food items, expect to spend some serious cash on Ins certificates and inspections of your facilities. Be sure that you have legit copies of any safety certificates and not just some Xeroxed fake cert from a Chinese manufacturer. That will get you 86'd for life. Walmart takes product safety very seriously these days

Walmart has stated publicly, that they will not allow the marketplace to go to the dogs like others. There will not be 15 sellers listing the same yellow cup. Before you even apply, check to see if your products are well represented on Walmart already.

Walmart is a real business, private label with nothing more than color being the difference is called a knockoff or variation at best. Walmart has far more experience in China and with China than any other retailer. They do not react well to manipulation and counterfeits unless it is their own product of course.

How is Walmart different from Amazon?

Sales Expectations

In terms of actual sales, expect to do 15% of what you do on the other giant marketplace, if you sell there also. That is standard at first on Walmart.  Is there opportunity on Walmart, hell yes. Is there an opportunity to do more sales? In certain cases, yes.   Will most sellers get to that spot?   No, because they are impatient and believe the story that Walmart will never be as good as the other, so for them, it will never have the chance.  Other sellers with good intentions and great products may find that their specific audience is not on Walmart.

You are not sellers, sellers work at flea markets and sell peanuts at the circus, you are marketers that happen to also sell related products. Your goal is to know your audience and what makes them tick. Your job is to find where they congregate and target them there. People do not congregate on marketplaces. 

Currently on Walmart, a majority of the top sellers in a lot of categories are awful. It is not uncommon to see only one or two doing 95% of the sales and they have terrible reviews with a 3-week delivery window.  If you cannot see the easy opportunity to honestly kick them to the curb without manipulation and giveaways, then that is your fault.

What Does Walmart Expect From Sellers?

Sellers are evaluated on three metrics:

  • 90-Day Order Defect Rate <2%
  • On-Time Shipment Rate >99%
  • Valid Tracking Rate >99%

Does Walmart Have Paid Ads Or PPC?

At face value, Walmart PPC will cost you more than you are used to. Walmart uses the first bid. That means if you are the top bid and you bid 2$, you pay 2$. On Amazon, they use the 2nd bid. You pay 1 penny more than the next lower bid, so you need to pay attention to your bidding strategy. 

Only a fraction of sellers are using Walmart PPC which means the overall cost is much lower. If you have a sound strategy, you could actually run campaigns profitably without much effort or competition and drive a lot of traffic.

What Are The Results For Existing Sellers?

Here are some real results from various clients over the years on Walmart. In the past, 90% of sellers hated it because they couldn't let go of their preconceived Amazon misconceptions. Those that stuck it out...

One sells name brand computer parts, and the lack of competition on Walmart means he meets or beats his other marketplace sales regularly.

Another client with a very low priced health product got recognized by Walmart retail buyers and was asked to do a test order for retail, for 500 stores. He does at least 100k a month on Walmart retail, and it is 100% automated from dirt to delivery.

Several other clients were able to grow their sales after being on there for a while. They don't match their other marketplace sales, but they aren't complaining either.

walmart shopify partnership

PRO-TIP: You can sell as both a Drop Ship Vendor (DSV) and a Marketplace seller. However, you cannot sell the same item as both a seller and DSV. A Drop Ship Vendor on Walmart is the equivalent of Fulfilled by Merchant.

Winning The Walmart Buy Box W/O The Lowest Price

The buy box on Walmart is similar to other marketplaces, but winning it is not. While Walmart stresses low pricing like everyone else, there are ways to get the buy box without the lowest price.    Walmart has a ton of data to study, just as Amazon does. Walmart understands that people are willing to pay a little more for quality and time.

If you do a search on Google for how to win the buy box on Walmart, you are likely to get the same old story that you see these people talking about elsewhere, price, price, price. This isn't always the case with Walmart. Would you pay the lowest price for something if you could spend a little more but have the item in 2 days instead of 7 or 8?

Offer 2-day, free shipping on Walmart for the buy box win, whether you have the lowest price or not. This will also increase your ranking in the search results, lower cart abandonment(58% of sellers abandon their carts due to shipping expense), increase sales overall and make for a better selling experience for you and your bottom line looks better. 

How To Avoid Getting Your Items Automatically Unpublished

The algorithm reviews all marketplace listings regularly. While not as buggy as a typical marketplace algorithm, it has been known to occasionally do weird things. Below are the things that will trigger a listing being removed automatically. While I just mentioned winning the buy box without having the lowest price, understand that price gouging is not tolerated. Walmart does not fix the prices of items themselves quite the way you see it done in other places.

The most common reason items are unpublished is "Reasonable Price Not Satisfied." this occurs if you trigger several Walmart's rules.

  1. 1
    Price Parity Rule — this rule will automatically unpublish items from Walmart Marketplace if a customer would save by purchasing the same item from the same seller on a competing website, including the cost of shipping
  2. 2
    Price Leadership Rule — this rule will automatically unpublish items from Walmart Marketplace if a customer would save drastically by purchasing the item on a competing website regardless of the seller (including shipping).
  3. 3
    Categories and Product Performance Issues
  4. 4
    Restricted or Prohibited Products(item-level cancellations and returns)

Most issues can be quickly taken care of with changes to product descriptions. If not, a close review of the Marketplace policies that apply will usually reveal an explanation.

What Is Walmart Seller Support Like?

Walmart was once the industry's role model on how not to treat sellers and vendors.  Walmart customer service is like being in a senior citizen home full of people with bad hearing aids and thick accents, you can't understand a word they say, They all say something different and very little gets accomplished. Walmart corporate is like going back in time. 

They are a giant group of peter principal practitioners that only understand retail, making decisions for eCommerce from a retail perspective.  It has improved over the years but not by enough.

Walmart Ecommerce Sales History

Walmart Ecommerce Sales History

Is It Really Worth Selling On Walmart?

While Walmart prides itself on low prices, however they will not strangle your listing over it. You don't want to sell higher on Walmart than elsewhere, but since you don't have 40 competitors selling the exact same item with a different paint job, the race to the bottom is not really an issue.

After all, that is it worth selling on Walmart, maybe putting up with some grief for what could be a great revenue driver, possibly? That is for you to decide.   As a smart marketer, it is your job to find where your audience congregates and then target them there.    If your target audience uses Walmart, it might make sense to be on there.

According to the historical sales graph, I'd say only a fool doesn't see huge opportunity in it.  Is it opportunity for you?  That may be a different answer. Marketplace Quicklinks

As you proceed through getting started on, use the links below for additional information 

What Are The Steps To Sell On Walmart?

  1. 1
    Complete your registration as explained belowOnce you have your approval email, follow the included link to set up your account. 
  2. 2
    Complete your Partner Profile 
  3. 3
    Verify Bank Deposit
  4. 4
    Complete Item Setup
  5. 5
    Check Product Details & Test
  6. 6
    Launch Your Account. 
Get approved to be a Walmart seller

1. Account Registration

Walmart has an approval process that is not super easy, but not treacherous either.  Understand that Walmart is looking for sellers with a proven history of successful eCommerce.  I am not aware of any sellers that have been approved with no experience.

To sell on Walmart online sellers will need:

  • US business address and tax IDs
  • W-9 or W-8 and an EIN verification letter from the department of treasury
  • The integration method for your catalog (bulk upload, API or solution provider)
  • Primary product categories,
  • Catalog size
  • Any related product info
  • Shipping method

International sellers will need :

  • The last 5 items from the list above, plus:
  • US Tax ID/EIN # (IRS Form W-9 )
  • US legal business name
  • International business name
  • International HQ address (non-US)
  • US warehouse(s) address

The application process takes 10 to 15 minutes. Once finished, click submit. The approval process takes approx. 2 weeks.

If you get approved, you will be contacted by a Business Development Manager for the next step, the verification process. The first thing you need to do when logging in is to accept the retailer agreement. I suggest printing it out and reading later. We have found weird stuff in there at different times.

Your on-boarding process has begun. This can take up to 2 weeks. Next, you will register on the Seller Center, add products, and fulfillment details. The entire process can be broken into steps.

2. Partner Profile

Some off this is public facing. It adds credibility and authority for your brand. This section includes the “Launch Checklist.” Successfully completing the section requires the following areas to be complete.  Company Information, Customer Service Profile, Contact Information, Shipping, Returns, Privacy Policy, & Taxes.

The first three sections are fairly self-explanatory.  As you can see from the dashboard image everything is documented for each step of the on-boarding.

Provide Fast, high-Quality Customer Service

Walmart expects all sellers to provide fast, quality customer service.   Consumers want fast and secure service. To attract customer attention and boost their brand loyalty, ensure your product listings contain Walmart’s fast shipping badge. In addition, keep customer support access available and monitored for buyers to contact you easily..

You will add your customer service contact details for your new customers. This includes things like your customer service phone number, email and best ways to contact you for support.  Additionally, you want to include the customer service policy information you’d like shoppers to know.

Reviews are vital in your Walmart Marketplace listing. To streamline your Walmart SEO strategy, focus on providing an unparalleled customer experience.

Follow these tips to increase your chances of getting positive reviews on Walmart:

  • Answer customer emails within one day
  • Maintain a positive relationship with your customers
  • Use a reliable fulfillment provider
  • Provide accurate tracking information
  • Deliver products on time or earlier than stated
  • Optimize your Walmart SEO and product listing

If you want to be successful on Walmart, ensure that these items are thoroughly covered and do not cut corners.   

Share this post with your Social Media so other sellers can benefit from it as well.

Walmart Onboarding

Can I Use Fulfillment On Walmart?

If you use FBA to fulfill Walmart expect to get banned for life before your next haircut. They do not give any second chances for that. Find a good 3pl. It will save you money on long term storage elsewhere as well. Walmart requires UPC's or GTIN's no exceptions. 

Walmart will be rolling out its own fulfillment soon. Walmart sellers using fulfillment will get search result placement preference and can expect an increase from 50 to 2000%, (Walmart's numbers).   

If you get invited to Walmart fulfillment as an early adopter or beta user, jump on it fast. 

When FBA started over a decade ago, we were in the beta program and made more in sales then we ever had before by quite a bit. It took a good year for things to start heating up with competition from other sellers, by then we had the top positions cemented in fairly well.

Shipping & Free 2-Day Fulfillment

You can select the carriers, shipping price and shipping method when you set up your seller profile in Seller Center. We have five shipping methods available. Orders must be shipped on-time and can’t include materials from any company other than Walmart.

The best thing that any seller can do is get themselves in the 2-day shipping program.   See their eligibility requirements.  It still seems like most Walmart sellers are not in the program.  It really comes down to your costs and metrics.  We suggest using a 3pl or Walmart's preferred partner Deliverr. You can use our 3pl tool to find one or go straight to Deliverr.

Walmart Fulfillment for sellers

No matter what methods that you choose, understand that Walmart does not mess around.  Once you set transit times, they expect you to hit them.  With the current USPS delivery days effecting sellers elsewhere, if Deliverr can deliver on time in Q4 this year, it could give Walmart sellers a major advantage over those sellers relying on FBA.   Only time will tell.

What Is The Walmart Return Policy?

By law in the US, you must post a return policy, or the law requires you to accept returns within 30 days of purchase. Since Walmart is a marketplace, if you do not post a return policy, you have to take whatever decisions the marketplace makes.   All marketplaces prefer you to post a return policy independent of theirs even if it mimics their own.  See this link for great information and examples regarding return policies

Walmart wants you to run your business like a business and not a hobby and wants you to post a return policy.   That means on Walmart, you can post whatever return policy that you want as long as it meets their minimum requirements.

The standard returns window is 30 days.  Walmart allows exceptions and in some cases restocking fees.  Review your options. Walmart monitors return policies and will make  you aware of policies that it feels are not in line with its' core values.

Document all buyer seller communication.  Respond to inquiries quickly.  Walmart will reimburse you for any returns that it accepts outside of the returns window if you have the proper documentation. 

Pro-TIP: Posting a longer return window instead of a shorter returns window actually lowers returns because people aren't as rushed to send an item back and either continue using it or just forget to send it.

Tax Information

Form W-9 to issue the 1099s in the year-end for tax purposes. Fill the required details – your name, address, and TIN (Taxpayer Identification Number).  Please consult a tax professional.  We do not give tax advice.

Set Up Payments

Walmart only processes payments using Payoneer.  Use the link from within Seller Center on Walmart to create your account.  If you do signup for Payoneer by going through the Walmart portal, Payoneer will charge you each time you withdraw money. Using the Seller Center Portal avoids that.

Regardless of how many admins that you have, they will all use the same credentials to log in. Click the Payoneer Bank Transfer service from Walmart’s Seller Center to receive payments straight to your bank account with no withdrawal limit or transfer fees.

  • To sign-up for a new account - Click Create an Account on the Payoneer's official website. If you already have a Payoneer account, just link it to Walmart by clicking on the Log In link. Remember to begin this process from Walmart Seller Center to avoid Payoneer's withdrawal fees and then having to ask them for a refund each time.
  • Complete the steps - Once complete, you will be redirected back to Seller Center. The status will be “INACTIVE” in Seller Center since your application will still be pending. However, after a few minutes, you will receive an email informing you your Payoneer account has been successfully registered and is ready to receive/withdraw payments.
  • Corporate address: This is the address that Walmart uses for internal purposes.
  • Click Submit: Your Partner account has been created

3. Verify Bank Deposit From “WM Marketplace Penny Test.” 

Log in to your registered bank account and check your transactions for a $0.01 deposit. This confirms that Walmart can communicate with your bank in facilitating future payment transactions.  The bank deposit typically takes one or two business days to appear in your account. To speed up the process, be sure to enter your account information correctly.

4. Complete Your Item Setup 

You may upload products on Walmart manually or enter them via bulk upload. There are 24 categories and 79 subcategories you can choose from. Be sure to select the right classification for each item. Doing so ensures your product appears on relevant search results.

Walmart can be a complete nightmare to list on.  It has gotten much better over the years.  This section and the next section deserve a post of their own with images and this article is getting long as it stands now.  Check back in a day or two and there will be a separate article regarding listing Walmart products and optimization.  

5. Product Details & Testing

Verify the product images, descriptions and pricing for any products in Staged status. To access and test your items, visit the Seller center, then select “Preview Item.”

6. Launch Account 

Once you complete all items on your Launch Checklist, you will receive a message that you’re ready to launch. Simply select “confirm” to trigger a launch request.  The Walmart Marketplace team will then review your profile.

Walmart Commission Structure

The good news is there are no automatic monthly fees on Walmart. When you sell an item, Walmart figures out the taxes per sale based on multiple factors and charges you a commission. Some sellers think they are smart and will attempt to list in the wrong categories to lower their commission. Good luck, Walmart will adjust the commission at the time of sale charging you the correct amount.





Apparel & Accessories


Automotive & Powersports








Camera & Photo


Cell Phones


Consumer Electronics


Electronics Accessories


Furniture & Decor


Gourmet Food




Health & Personal Care


Home & Garden


Industrial & Scientific






Luggage & Travel Accessories


Major Appliances




Musical Instruments


Office Products




Personal Computers


Pet Supplies


Shoes, Handbags & Sunglasses 


Software & Computer Video Games


Sporting Goods


Tires & Wheels


Tools & Home Improvement


Toys & Games


Video & DVD


Video Game Consoles


Video Games




Everything Else 


Remake Your Business And Your Bottom Line

No one can knock the opportunities presented to many Amazon sellers over the years. We have all seen the charts and graphs presented by Bezos of all of the sellers that have gotten rich. What they do not address ever are the numbers of failed sellers in particular, over the last 5 years.

The reports from the different rebates and feedback companies about buyers wanting freebies and their posted demographics are correct. Still, they also only focus on their core and not on buyers as a whole. Those numbers are just as flawed and trumped-up as Amazons' own regularly produced propaganda.

Neither has the balls to address the elephant in the room, which is that it is far easier to succeed as a new restaurant opening on the busiest corner in America than it is on Amazon. Those odds suck! As someone that came from the restaurant and hotel industry, I can tell you those odds are brutal.

According to Amazon, 95% of all sellers fail during their first year. It never used to be like that until self-proclaimed 'guru's' started pushing freebies, giveaways, and rebates. For most, that is an unsustainable strategy. From my own experience as someone who has never launched a product with either of those gimmicks over 20 years, I can tell you that it has cost sellers billions in sales left on the table.


Consider Walmart your chance to redeem yourself and actually keep more of your bottom line for yourself. Regardless of what you think of Walmart shoppers, the demographic on is entirely different.

Most longtime Amazon sellers will tell you that they used to get full price for their products or at least what they were asking without all of the giveaways and rebates.

Think about all of the money you have given as rebates, discounts, and coupons. Would that money pay for a vacation? Buy you a car? How would that money change your life?  I'm sure in some sellers situations, it would buy them several homes.

Now is your chance to make that money and actually keep it. Can you be a marketer? Can you sell without having to manipulate people into leaving reviews or pumping up your ranking? Do you know how to market products? You would only be doing this for yourself and your family.

Ecommerce Growth Projections

Ecommerce Growth Projections

Sure, buyers would benefit, but the most significant benefit would come to you and your family. Do you have the desire to even try? Walmart doesn't tolerate the bs that Amazon does, you've been warned!

If this post is useful and or you have gained any value or knowledge from it, please share it with others that can also gain value from it. 

At Ecommerce Optimizer, you get something that you won't find with other coaches and consultants--  extensive knowledge, expertise and strategies proven to be very effective  and positive for your business.    You will learn strategies that can be scaled and repeated regardless of the marketplace. We have been involved with the Walmart platform for over half a decade, have watched things progress, and know the caveats. Businesses have relied on us for coaching and consulting for over 2 decades.

Far too many self-proclaimed guru's and experts will sell you a song and dance of secret 'here today gone tomorrow' methods.    These do nothing to help your business become sustainable.   When you work with Ecommerce Optimizer, you get the benefit of that experience in multiple ways. 

Check out our other articles on a variety of topics:

We focus on helping sellers grow their businesses and brands across marketplaces and regions. We believe in building communities with content, creating sustainable long term businesses with multiple revenue streams.

We also have our Free Pinterest Traffic Domination Workshop, a Pinterest Launching Service1 on 1 Coaching, and several other workshops. Let us help you make 2021 your best year ever!

Conclusion - Get On Walmart

If you are only selling on Amazon, even if you are trademarked, calling yourself a brand is pushing it a little. Not to take anything away from your effort and hard word, but if you were suspended tomorrow, do you have the mailing list and customer base to be selling elsewhere and not having to start from the bottom with nothing?

If nothing else, selling on Walmart gives you a backup plan for that inevitable day that every Amazon seller faces, suspension. At least you will have cash-flow continuing from Walmart while you get Amazon sorted.

Plus, diversification adds incredible value to your business. Walmart also can offer something Amazon cannot, it could lead to untold riches. A very select few may end up in Walmart retail.

My advice is to get on if it is appropriate for your product. First, they have to approve you. If you get accepted, plan on sticking it out through the end of Q4 at a minimum and then evaluate how it went. Realize that as your first Q4 on the platform, in most cases, you will only have better years moving forward.

If you have a community, any serious eCommerce seller should market to them when you first get on Walmart and make a great impression on the powers that be on Walmart. If you think they aren't paying attention, think again. This is a massive opportunity for Walmart, and they are expecting results and professionalism. They already fought back from a terrible reputation in the '90s and paid dearly for it. Don't expect them to make that mistake twice!

Selling On Walmart

The ultimate guide to selling on in 2021

About the author 

Joe Reichsfeld

Joe Reichsfeld is an E-commerce Coach and Consultant who has been helping entrepreneurs succeed online since 1999. Before E-commerce, Joe spent almost 20 years managing and consulting in the food and beverage industry. His background, plus years of experience working with thousands of sellers, gives him a unique perspective and approach that has helped many clients.

Joe currently works with solopreneurs, small and medium-sized businesses, and Fortune 500 companies. He helps his clients create strong brands—using organic and paid methods—that have proven to deliver sustainable sales, traffic, and long-term growth. His strategies help clients dominate their niches and reach a larger target audience while diversifying across markets and borders. Book a 1 on 1 coaching call with Joe today and find out how he can help your business grow!


The workshops below are designed to help you level up your game in each of the areas of interest presented. Many include the full systems and processes used to help a client stand apart from their competitors and take control of their business. As a member, you can access all of these workshops for as little as $39.95 per month after a 7-day free trial. The Pinterest Traffic Domination Workshop is available for FREE to all users.

Sellers who want personalized, guided coaching and a detailed game plan covering the best methods to increase sales in their niche and product categories should sign up for 1 On 1 Ecommerce Coaching with Joe. It's only $299.95 per month. Availability is limited, so get in while you can at this low price.

14 lessons


The half-life of a tweet is 24 minutes, a Facebook post is 90 minutes, and a Pinterest pin is 3.5 months . Pinterest is the number 1 source of FREE Ecommerce traffic since 2018 and users spend over 35% more than any other Social Media referral. As an effective visual, planning, search engine, how will you use to benefit your business?

Content Marketing is a strategy centered on producing and circulating high-value, relevant, content to a specific audience. Follow the process we have used to create communities resulting in 7 and 8 figure sales using organic traffic from evergreen content.

5 lessons


A Buyer Persona is a semi-fictional representation of your ideal customer based on research and data about real people.
Understanding your audience and their motivations is key to your success. Simplify your efforts when you understand your personas. Go through our workshop to nail this down quick!

7 lessons


Amazon states that 72% of shoppers search on Amazon before making a purchase. This creates a significant misunderstanding. Shoppers research their issues on Google, Social Media and Forums first to understand the problem and find solutions. Get in front of potential buyers long befote they get to Amazon with Google Ads.

8 lessons


Imagine creating a product, the effort, and expenses occurring only in the beginning. All future sales occurring with minimal effort, and zero inventory utilizing a Print on Demand format. Using KDP, Kindle Direct Publishing, to produce books and content can create ongoing passive income like this

3 lessons


Hashtags are a FREE, simple way to get your message and content in front of your audience and potential followers who are interested in your specific topics. They work extremely well for targeting influencers audiences, competitors, and borrowing the efforts of other creators to help distribute your message.

1 On 1 Ecommerce Coaching & Consulting

  • 24/7 access - workshops, webinars & files
  • Return & resume anytime
  • Private Facebook Group
  • 1 on 1 coaching & consulting
  • 1 hour every other week
  • Extra staff in coaching is OK
  • Coaching value $1000. per mo.
  • Topics set from your goals
  • Extra Coaching @$300. per hr
  • 3rd party tool discounts
  • Private access to proprietary tools
  • Access member-only resources
  • Insider info & best practices
  • Learn the secrets behind over 7 million successful launches

"Today's world is filled with people who have a lot of 


advice, but what they don't have is the ability to help you reach your goals. I can help you. Are you ready to let my experience work for you? Let's talk."

Would you like to know if coaching is right for you and get started on taking control of your future? Book a free strategy call with Joe to find out! There's limited availability, so book now before this offer ends.

“Using Joe’s techniques, I was able to engage my target audience in a way like never before to create social proof for my product, gain reviews, and build traction in my niche. With Joe’s methods, I was truly able to add value to my product like no other seller in the market.”

Adam L. (Amazon 3rd Part Seller)

“Ecommerce Optimizer was a huge benefit to my business. Leveraging tested methods and fundamentals I was able to tune my existing marketing and add new forms to reach potential customers without wasting tons of money. My weekly sales baseline increase 3 fold over 6 months and I was able to keep my marketing budget the same. Solid business fundamental a must if you're looking to grow your business.”

Dave H. (Amazon 3rd Party Seller)

“We have seen substantial growth in our online sales while also expanding into markets and onto platforms we wouldn't have with ease and success.   Joes' insight has enabled us to avoid making costly mistakes while optimizing our existing listings and increasing sales on them as well.   His knowledge of how the marketplaces function saved us quite a bit, almost 100k a year in fees on Amazon alone.   This has been a very positive experience for us and we look forward to continue working together. ”

Chris D. (Amazon Vendor, Multi-Channel Worldwide Brand)